Most websites leave the contact us page to their web person. After all, isn’t it just your business name and a contact form?
Not so fast! The least exciting page on a website is like a dirty great digital Wall of China.
On one side of the digital divide is your prospect, wondering whether or not to get in touch with you for a quote. One the other side, you are sitting at your office desk, hoping for a call from someone new. The only thing keeping you apart is your contact us page.
Your Contact Us page is where you open a door for your client to walk through the digital wall into your business. What you put on your page defines whether or not your door actually opens. The trick on how to write a contact page for a website that actually makes people contact you is to keep it clear, friendly and cover off all essential information. That’s why we always insist on including your contact page words in all our web copywriting packages – just to make sure everything is set for maximum conversions.
What are the essentials of a good contact page?
1. Introductory words
The first contact is a bit like a first date. You need to woo the person. Don’t stick with “just the facts”. A little bit of warm and friendly small talk on your page goes a long way.(You can check out our Contact Us Page for some ideas).
2. Your Business Trading Name
You want your clients to know the correct trading name of your business (particularly useful for those hard to spell business names).
3. Your Postal Address
Your postal address serves three purposes: It is for your clients who want to send you something fabulous via snail mail, to help Google know your geographic location so you can turn up in local searches, and to help accounts people complete your details in their accounting system.
4. Your Contact Phone Number
Having your contact number large and easy to see on your contact page is vital – particularly if you don’t have your phone number on the top of every page on your website.
A quick word on phone numbers: Make sure the number that you want people to use appears first, and is large and bold.
If you want people to call your mobile, list that one first. Adding in words such as “Our preferred contact number” of “For Bookings please call this number” also helps.
If you have a fax, make sure it doesn’t get visually confused with the main number to call. Icons or simply the words “Fax number” will help reduce confusion.
By embedding a Google map onto your contact us page you make it easy for your clients to visit your business for meetings. One of the features I like about Google maps is that clients can click through on your map and then get driving directions to your business (as well as see the street view of your business).
If your business is a bit tricky to find (even with Google maps) then include written directions about how people need can find you.
By connecting Google maps to your Google+ business page you get richer information displayed in your map including your business information.
If you are not sure how to connect your Google map to your Google+ Business Page, check out this article: http://support.google.com/business/answer/6010825?hl=en
5. Contact Form
Contact pages and contact forms are a match made in heaven. However, most people have war stories about forms that don’t complete, Captcha’s that are illegible and sending in forms and nothing happening.
Contact form essentials:
- Keep the required form fields to an absolute minimum. The fewer barriers to completing the form, the better.
- Have space for information to be entered. If you are stingy with the pixels and people can’t fill in all they want to say, then they will leave never to be seen again.
- Lose the “Submit” button and replace it with something more welcoming.
- Have some type of spam filtering in the backend code to weed out bad bots and people trying to sell you illegal medications.
- Think about Captcha (and then think again). People hate it! With the right form, Captcha may not be needed.
- Tell people what is happening. People hate it when they fill in a form and then either nothing happens on the page so they are not sure if the form actually worked, or they get no acknowledgement of their email. When people click on your form, make sure it automatically takes people to a simple landing page thanking them for their enquiry. I usually also follow with an email auto-response, so people know when to expect to hear from me.
- Regularly test your form to make sure it works.
This is a hotly debated topic. Giving people different ways to contact you is a good thing. Having your email in plain sight on a website is a bad thing. As soon as you include your email on your website, you can expect scraper bots to take your email address and share it around the net for nefarious purposes.
Two ways around this problem are to include your email address as an image or to type your email out with word at instead of @ and dot com dot au instead of using the standard .com.au. It isn’t as convenient for people, but it is just one of those joys of the internet.
Optional Extra Information
The accounts person in the businesses that you work with will need to know your ABN for their accounts. Yes, they could get it from your invoices, but often they will look at your website to find it instead.
8. Professional Memberships/License
For many businesses, being a member of a specific professional body or holding a particular license is important. In those cases I would include your license numbers or logos of professional membership on your contact us page as well as on your site. This is particularly relevant for trades such as builders and electricians, or for accountants (CPA or CA).
9. Social Media
You can choose to include your social media links on your contact us page if they are not easily seen throughout the rest of your site.
10. Opening Hours
If you have set opening hours or are open by appointment only, include these details in your contact page.
11. Parking & Bus Routes
If you have clients that travel by public transport to reach you, or if clients regularly ask about car parks near your building, then remember to include the details.