Our Web Copywriting Services
We get it! Writing copy is darn hard. It takes hours and you squeeze out words that make you look cheesy or sleazy, You just want to give it to someone else to sort out and make you sound fabulous.
What you need is the copy on your website to be easy to understand, answers your client’s questions and shows your business to be credible.
But doing that is harder than you think. Copywriting is much more than just words on the page. It is 70% strategy, 20% words and 10% creativity.
That’s where having an experienced website copywriter can help. We highlight what makes you brilliant in a way that makes the words jump off the page and entices people want to call.
We write copy that your clients, Google and Bing (the forgotten online cousin) love which means that not only will your clients love the words, you will actually be found in the search engines.
We stay up to date with all that’s happening in the online world including Google Semantic Search, Penguin, Panda, Hummingbird and other rampaging forest animal updates. This means we won’t stuff your site with keywords or engage in any black hat SEO so your site will not be banned or generally slapped silly.
Effective copywriting is never just about words on the page. It is the strategy, thinking and know-how behind the words.
Web copywriting is 70% strategy, 20% words and 10% creativity.
Included in all our Web Copy Packages
We include as standard what many others charge extra for
Detailed Strategy Session
What’s the big idea? This is where you educate us – about your products, your services, and what makes you tick as a company. We listen carefully to identify your unique strengths and what makes you different on the market. We then use this information as the foundation of your copy strategy to deliver your business goals.
Where does it hurt? You have the solution – the key is to pinpoint exactly where the problem lies. It’s all about research. We work with you to identify the clients and customers who need and want what you have to offer, analyse your competitors, and find the sweet spot where profitable long-term customer relationships grow.
Website Strategy Planning
Successful website words are 70% strategy, 20% writing and 10% creativity. We deeply analyse your competitors to work out their online strengths and weaknesses. From this analysis we identify how to capitalise on their weaknesses through your web copy, to ensure you are presented as highly trustworthy and a logical and preferred alternative. We scour the web for best practice solutions, and then recommend website designs, layouts and call-to-action strategies to your web designer, to ensure that your final website has an effective marketing strategy baked into its foundations.
Part of online success is knowing the words that people use when they search for services like yours. We run the numbers to work out the keywords that people use and use them where they most matter in your copy. We also work out a keyword strategy to ensure that you are not targeting words that you will never be competitive for, but to target those hidden gems that deliver lasting results.
Clear & Compelling Copy
We create words that not only highlight your strengths, speak directly to your ideal customers and are laid out for maximum readability, we also create words that also Google loves. We balance the human needs with SEO (search engine optimisation) needs to deliver the best possible result.
Web Copy Structuring
Throwing a random pile of words at a page is the fastest way to being ignored online. We analyse and craft the optimal layout of words on each website page, identifying how the words will appear for maximum readability. We consider how clients will navigate through your site to ensure a frictionless, compelling journey towards taking action with you.
Psychology Based Wording
We work out how your clients will interact with your site, and use psychological principles to make their interactions smooth, easy and frictionless. Our words entice and delight, boosting your click through rates and sales.
On-Page SEO Metatags
When you search for something on Google, the titles and page descriptions are what you are shown in the search results. We create these technical SEO pieces to deliver greater clickthroughs to your site.
The words you use in links between pages and in your menu not only help people get from page to page on your website, they are an effective SEO strategy. We work out the words that will deliver the most clicks while delivering maximum SEO benefit to you.
There is no charge for rewriting. Two rounds of revisions are included in the flat fee we’ve agreed to for the assignment; provided they come back within 14 days of your receipt of the copy and are not based on any changes in the assignment after you have received the copy.