ABOUT US
Exceptional copywriting is at the heart of everything we do. Without the right words, nothing else works.Because Abracadabra Isn’t Enough
Words are powerful. The right words communicated in the right way transform people and businesses into something extraordinary.
We all wish shouting “Abracadabra” would be all that it takes, but sometimes you need a bit more wizardry to make it happen.
Ingrid Moyle, previously known as Ingrid Cliff, is our Chief Word Wizard (aka copywriter and digital marketer) and founded Heart Harmony Communications in 2003 as a way to help small business owners find the right words to build and grow their business online.
Since then, we have helped hundreds of micro and small businesses across Brisbane take the mystery out of online marketing, and put what makes their business unique into words.
Words for websites, social media, brochures, blogs, ebooks: If it needs words we have done it (… although we did draw the line at writing an entire website in Haiku).
We added web design to our skill set after watching too many of our clients get ripped off blind by web design companies who could talk a good talk but who created crap code that constantly broke (and who charged tens of thousands for the privilege). We wept in frustration for our clients, and then pulled up our big girl panties and learned how to do it better, cheaper, faster and safer.
The majority of our business comes from repeat clients as well as referrals, which means we must be doing something right. Huge hugs and virtual bouquets to all our fabulous colleagues and clients who send great people our way!
Want to know some of the projects we have worked on? Here’s our reflection on over a decade of being in business.
We help small businesses get their online marketing sorted, so they can build, grow and engage with their customers wherever they are.
Our Results
Rather than toot our own horn, check out some of our client testimonials or our portfolio.
Practical
We know that small business does not have thousands of hours and hot and cold running minions to implement things. That’s why all our strategies are designed to be super practical and easy to put into place.
Down To Earth
We believe in keeping things clear and jargon free. We will not make your eyes glaze over with never-ending presentations debating the personas of your customers. Instead, we focus on online marketing that gets results.
Ethical
If a strategy you have heard about has a low response rate, or will burn your business, we will tell you so you can make an informed decision. We won’t rip you off or implement things we don’t genuinely believe work.
Who We Work With
We work with small, micro and start-up businesses across Brisbane, and specialise in trades and service businesses
Meet The Team
Ingrid Moyle
Chief Word Wizard
What does Ingrid do?
Ingrid Moyle works at the intersection of communications, psychology and technology. She has the gift of being able to quickly cut through mountains of guff to find the core strengths of a person, business or trend — and then communicate that in a way that other people get.
Ingrid has become one of the most sought after content marketers and copywriters in Brisbane for small businesses who value fuss-free, results-driven words, and her no-nonsense mentoring and advice is included as part of each project.
She personally works on each client project. Nothing goes out without her strategy, direction and review. With all copywriting, web design and content marketing projects, you work directly with Ingrid.
What’s her background?
After completing a degree in Psychology and Industrial Relations (… and the History and Philosophy of Science), her early career was in senior Human Resource Management roles in workplaces of up to 7000 people where she drove transformational change and executive development.
Ingrid’s passion for clear communication and her love of small business led to a career change.
An avid early adopter of technology, web copywriting, SEO and online marketing became her key focus in Heart Harmony Communications.
What does she do when she is not at Heart Harmony Communications?
When not weaving word magic, Ingrid is a geek and rabid Whovian who “accidentally” named one of her children after one of the Doctor’s companions (… the classic series of course).
She is one of those people who reads 1-2 non-fiction books on her Kindle each week, has hundreds of blog feeds in her Feedly and can be caught reading the back of Cornflakes packets if there is nothing else to read in the house.
Influencers
Dan Ariely, Daniel Burrus, Tad Hargrave, Oliver Burkeman, Jenny Lawson, Ed Catmull, Malcolm Gladwell, David Amerland, Miranda Hart, Marcus Aurelius, Martin Lindstrom, Jeff Goins, Neil Patel, and the incomparable Terry Pratchett.
Rachel Cliff
Marketing Assistant
What does Rachel do?
Rachel Cliff creates Social Media Marketing and Content Marketing magic for our clients.
What’s her background?
Two heads are always better than one, so in 2015 Rachel joined her mother in the business. Rachel is a digital native who has completed a Bachelor in Mass Communications at QUT.
What does she do when she is not at Heart Harmony Communications?
When not working online or at Uni, Rachel is a passionate cosplayer who can turn yoga mats into suits of armour and has an unfortunate affection for characters that require green body paint.
Influencers
JK Rowling, Terry Pratchett, Jenny Lawson
Why the name Heart Harmony Communications?
“You must write your first draft with your heart. You rewrite with your head.” Finding Forrester
We write from our heads and our hearts – the two working in harmony. Besides, it sounds better than Heartbrain Communications!