Taglines, punch lines and brand development people all start by focusing on your uniqueness. If you talk to most marketers, one of their first questions is “What is your Unique Selling Proposition or USP?”
If you don’t know, they move onto the heartening, “There are thousands of businesses in the same industry as yours. What makes you different from them? Why should people buy from you and not them?”read more
Writing is a fascinating exploration into the human mind. The right words can move you to tears, make you want to buy, or turn your insides as warm and gooey as caramel custard. The wrong words can turn you instantly off a person or a company, send you into a rage, or make you totally confused about the point someone is trying to make.read more
I was wondering why one of my favourite long term clients had not paid their monthly invoice. Sometimes they were a few days late when things got busy for them, but this was out of the ordinary.
And then I opened the email from their accounts team.read more
“Gee they’ve got a great personality!”
When you first meet someone and get that magical “click” with them, often the first thing that you comment about is their personality. Yes, you may go on to rave about their looks or something funny that they said, but your first comment is about their personality.
Every business also has a personality (also known as your brand). People look at your business and are either attracted to the business personality or repelled by it. It’s what makes people want to find out more about what you offer and helps make people want to connect with you.
If you have the business equivalent of a great personality, then your business is heading down the fast track to a happy bank balance.read more
Are you a leaper or a planner? The first version of my small business came about after I had burned into a tiny frazzled husk from working in government. Pretty much any other option (including weapons check assistant for the zombie apocalypse) seemed like a good alternative.
I meant how hard could it be? You just think of an idea, register a name and head off into small business nirvana.
Nirvana turned out to be a bad 1990’s rock group, and the first iteration of my business self-destructed in a cloud of burned money and self-loathing. It was only marginally less memorable than the permanent exit of Nirvana’s frontman, Kurt Cobain.read more
Trust and credibility are your golden tickets to a successful business. One of the key ways to boost your credibility is to offer rock solid guarantees of your product or service.
Trying anything new triggers an anxiety response in humans. Our brains are hard-wired to be cautious, which worked well for our caveman ancestors when trying new berries, but can become a problem when you want someone to buy your goods or services.read more
Tears were pricking at the back of my eyes. I was gripping the car’s steering wheel so tightly that it left indentations on my fingers. Waves of panic were threatening to crash dump over my head and force any remaining calmness into the sand.
I was a single mum with two very young kids in my car. I had decided in a fit of independent bravado to drive 1000+ km to take my kids to visit my family. The only problem was I was in the middle of nowhere, surrounded by stony-faced sheep, and I had no idea where I was or how to get to where I needed to be.read more
Last week, a new piece of legislation slipped almost unnoticed into the Australian business world, barely causing a ripple of consternation in the small business pool of day to day busyness.
Just another piece of legislation, but with huge potential consequences. When the Act kicks into effect somewhere in the next 12 months, Australia will have some of the strictest data breach disclosure requirements in the world.
Small businesses need to get across what this act means and start putting in place procedures, risk mitigation strategies and support teams to help manage their obligations under the Act.read more
Get a bunch of small business WordPress web designers around a cheese platter, and after a few red wines you can guarantee that someone will ask, “So, what are your favourite plugins?”
They are not trying out nerdy pick-up lines (or if they are, I have missed the signals in my eagerness to get to the camembert). What they are talking about are programs that add extra capabilities to your WordPress site.
WordPress is like grown-up Lego. You have your core program, and then you add bits onto it to give it extra functions. These extra bits are called plugins.read more
Imagine that you spot someone interesting from across the room at a crowded networking event. With canape in hand, you start to make a beeline across the room to chat to them, only to have your way blocked by a friend who says, “Mate. I wouldn’t go and talk to that person. They can’t be trusted and are likely to rip you off.” Would you continue walking or go and talk to someone else?read more