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How to Write Fabulous Website Copy

Most small businesses face the same shocking realisation at one time or another. They book in to get their first website and then discover that their web designer doesn’t write the words for their website for them. There are the faced with two options. They can...

How to write fabulous web copy

How To Stop Spam From Website Contact Forms

You have a shiny, gorgeous website, sparkling away to the universe, and with a juicy contact form temptingly enticing potential clients or customers to get in touch. While having a great contact form does attract some fantastic potential clients, it also acts as a...

How to stop contact form spam

How To Choose The Right Images For Your Website

A picture paints a thousand words. Seeing is believing. Show don’t tell. The soul never thinks without a picture. There are oodles of research papers and mountains of memes about the power of images to convey meaning and create emotion, which is why the images that...

How To Choose The Right Images For Your Website

Emotions & Bushfires: Could You Have Survivor Guilt?

“I am not sure what I should be doing to help. Am I doing enough? I feel like what I am doing is useless.” “I feel helpless. I cry every time I turn on the news and see the fires.” “Should I be trying to market my business right now – it seems insensitive when...

Survivor Guilt

Happy? 2020

Today is the first day of a new decade – freshly minted and raw. Usually, I am excited about what a new year will bring. Today I face the new year with trepidation. Yesterday I watched in ever-increasing horror as the beaches where I spent many delightful summers...

Happy 2020

End of Year Reflection Questions for Business Owners

The end of a year (and the end of a decade) can be particularly poignant. Part of what makes us human calls to look back on the year to see what the heck just happened, and to try and get a plan together for the coming year. Whether we look back and plan in a...

End of Year Reflection Questions for Business Owners

Why We Go All Out on Christmas Lights

“But why do you do the Christmas lights?” Every night on the lead up to Christmas, I am asked the same question in a hundred different ways. I hear the whisper of the question from myself, as I lay out the props for the night’s adventures once again: Every night...

Why we go all out on Christmas lights

How Copywriters Saved Christmas

Marketing often gets a bad reputation, but there are times when the right words at the right time transform society. Christmas and copywriters go together, which is why we decided to share the back story of two of the true legends of copywriting. Did you know that...

How copywriters saved Christmas

10 Success Tips for Introverted Networkers

Hands up who gleefully adores going to networking events? Most people don't know that I am a raging introvert (who pretends to be an extrovert). Getting me to a networking event takes an awful lot of warm and encouraging positive self-talk before I hit the "book"...

Tips for introverted networkers