Writing letters and running a business go hand in hand. Letters can be anything from sending quotes, welcoming new clients, promoting your goods and services, chasing up unpaid bills, through to managing your employees.
Business letters can be email or printed on letterhead, but effective business letters all have a few things in common. Business letters that get results are clear, understandable and inspire people into action. They create a feeling of what it is like to work with your business as well as leave a lasting impression in the minds of the readers.
No matter the reason for your letter, here are nineteen tips to help you create an effective business letter.read more
Carrying excess weight is incredibly challenging. I am overweight (10kg for each broken heart) and with each kg I find it harder to zip along and do what I need to do. I now lumber rather than lithely lift, I think twice before doing everyday things, and flying gives me a double whammy of horribleness (tall, fat people are not greeted with welcoming arms by most airlines).
Why am I am telling you this? Excess weight is not just an issue for ageing business owners. It also applies to your online presence.read more
Let me tell you a tale of three different business owners.
The Fabulous Creative – The first business owner is a highly talented designer that runs a creative business. While her business name was perfect when she first started her business, as the years progressed she found that the name felt like a tightly laced corset.read more
Ask small business owners why they started their own business, and in amongst the desire to make a difference or to deliver a better service for people, you will also find a hunger to have a better work/life balance or live an improved lifestyle.
My own journey into business had the same blend of reasons. In my early days as a single mum, traditional wages employment was simply not working in making the balancing act work. So, I went into small business.read more
Taglines, punch lines and brand development people all start by focusing on your uniqueness. If you talk to most marketers, one of their first questions is “What is your Unique Selling Proposition or USP?”
If you don’t know, they move onto the heartening, “There are thousands of businesses in the same industry as yours. What makes you different from them? Why should people buy from you and not them?”read more
Writing is a fascinating exploration into the human mind. The right words can move you to tears, make you want to buy, or turn your insides as warm and gooey as caramel custard. The wrong words can turn you instantly off a person or a company, send you into a rage, or make you totally confused about the point someone is trying to make.read more
I was wondering why one of my favourite long term clients had not paid their monthly invoice. Sometimes they were a few days late when things got busy for them, but this was out of the ordinary.
And then I opened the email from their accounts team.read more
“Gee they’ve got a great personality!”
When you first meet someone and get that magical “click” with them, often the first thing that you comment about is their personality. Yes, you may go on to rave about their looks or something funny that they said, but your first comment is about their personality.
Every business also has a personality (also known as your brand). People look at your business and are either attracted to the business personality or repelled by it. It’s what makes people want to find out more about what you offer and helps make people want to connect with you.
If you have the business equivalent of a great personality, then your business is heading down the fast track to a happy bank balance.read more
Are you a leaper or a planner? The first version of my small business came about after I had burned into a tiny frazzled husk from working in government. Pretty much any other option (including weapons check assistant for the zombie apocalypse) seemed like a good alternative.
I meant how hard could it be? You just think of an idea, register a name and head off into small business nirvana.
Nirvana turned out to be a bad 1990’s rock group, and the first iteration of my business self-destructed in a cloud of burned money and self-loathing. It was only marginally less memorable than the permanent exit of Nirvana’s frontman, Kurt Cobain.read more
Trust and credibility are your golden tickets to a successful business. One of the key ways to boost your credibility is to offer rock solid guarantees of your product or service.
Trying anything new triggers an anxiety response in humans. Our brains are hard-wired to be cautious, which worked well for our caveman ancestors when trying new berries, but can become a problem when you want someone to buy your goods or services.read more