Blog
The Right Way to Categorise Your Blog Posts
Imagine for a moment, that you walk into an unfamiliar supermarket looking to buy toilet paper (because, after all, that is one of the hottest grocery items in this COVID world). However, this supermarket has put things on their shelves in whatever order they are...
Diving Into Domain Names: Are You a Minimalist or a Hoarder?
There are two extreme types of business owners when it comes to domain names. The domain name minimalists own the domain name that they are trading under, and that’s it. Then you have domain name collectors. They have a collection of domain names, often scattered...
Website Preloaders: A Slow Site’s Best Friend
Hands up if you LOVE waiting in queues. Anyone? People are hard-wired to hate waiting around – especially on the internet. Just a few short years ago, we used to patiently wait 10 seconds or more until sites loaded. Now 47% of people expect a site to load in 2...
Half Past the Apocalypse
“It’s half past the apocalypse. Where the hell have you been?” Did you notice the painfully echoing silence? I posted my last blog post, newsletter and social media post over two months ago and have been selectively mute ever since. Why the muteness? Because...
Transparency Day: The Results of My Facebook Live Experiment
Right now every business is experimenting with new ways of doing things. We are all back in start-up mode. In this chat I discuss my 14 Facebook Live video morning huddles and share the results on my business, the process I followed to do them (I always love...
How Not to Be Tone-Deaf In Your Marketing/Communications Right Now
Is your communication and marketing coming across as tone-deaf right now? In this chat we talk about some of the factors that creates tone-deaf communications and a list of tips to help you check if your tone is right for your market right now. Show notes for those...
Choose Your Words and Metaphors Carefully
In this chat we look at some of the neuroscience research behind metaphors and words - how what we say changes our experience in our bodies. We then look at the words being used at the moment "self-isolation" and explore how that may affect mental health, before...
Starting Over After a Crash
Morning team huddle: Can you start over again after losing everything in your business? History says, "YES!" In this chat we talk about Sylvan Goldman, an entrepreneur who invented the shopping trolley after the 1929 stock market crash took everything he had, and...
An Easy Password Trick for Unique & Complex Passwords
Show Notes: For those who prefer to read rather than watch Today we're going to look at one of these essential but mindless jobs that you can do during a pandemic as there's going to be days where your brain just isn't in the game. One of the essential jobs...
Conspiracy Theories During the Pandemic
Show Notes: For those who prefer to read rather than watch Today we're going to be talking about conspiracy theories and why conspiracy theories increase during pandemic times. The COVID-19 pandemic is not the world's first plague. We've always had them...
