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The Simplest Way You Can Personally Make a Difference to a Small Business: Run a Festival of High Fives

The Simplest Way You Can Personally Make a Difference to a Small Business: Run a Festival of High Fives

Is it just me, or does the world seem to be getting more filled with negativity and hate? Every time I turn on the news, or open my social media, I am bombarded with people ranting about this or that, or my feed is filled with stories of corruption and rampantly evil policies. I have been feeling myself spiralling down into despair and finding it harder to find the positives in what I do at times.

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The Beginner’s Guide to Google My Business

The Beginner’s Guide to Google My Business

This Beginner’s Guide takes a deep dive into one of the most crucial online platforms that all small businesses need to explore, Google My Business.

A quick heads up: This is a very long blog post as there is a lot of information to cover, so you may want to bookmark this post and refer back to it as you go about setting up your listing.

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The Beginner’s Guide to Starting a Blog

The Beginner’s Guide to Starting a Blog

“And of course I want a blog on my new website, although I am not really sure what I will put in it”.

When you are building a website, whether or not to add a blog is often up for debate. People are interested in the idea, they know Google generally likes fresh blog posts, but the logistics can be a bit on the vague side. Before you sign-off on adding a blog, here are the pros and cons of blogging for your business.

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Relative vs Absolute Links: What Are They and Why Do They Matter?

Relative vs Absolute Links: What Are They and Why Do They Matter?

Humans always search for absolute meaning in life. However, at times we find that “everything is relative”, often to our frustration. Absolute vs relative take on a whole new meaning when we talk about websites, and the difference between the two can cause links to...

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Why You Need a Privacy Policy For Your Australian Website

Why You Need a Privacy Policy For Your Australian Website

This is part 2 in a two-part series about GDPR Compliance. One of the things I recently did to get my small business ready for GDPR was revise my privacy policy and site terms.

In Australia, certain small businesses with an annual turnover of less than $3million, already need legally compliant privacy policies in place and displayed on their websites.

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What is GDPR & Why Should You Care?

What is GDPR & Why Should You Care?

For the past fortnight, your inbox has probably been stuffed fuller than a toddler’s cheeks with unsupervised lollies around, with emails telling you how committed the email sender is to your privacy, and please take a look at their new revised privacy policy terms.

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Must Read Books for Entrepreneurs

Must Read Books for Entrepreneurs

Looking for inspiration or to ways build your business skills? You can’t beat a great book! These must read books for entrepreneurs will help you discover more about the psychology of marketing, tweak your mindset and enhance your leadership skills. These are the business books I love, recommend and buy for entrepreneurs and small business owners.

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26 Amazingly Useful Programs For Small Business

26 Amazingly Useful Programs For Small Business

We are suckers for productivity hacks. Show us some technology that will shave a few minutes off something that we have to do, and we will be downloading and logging in almost as fast as our sprint to our coffee machine for our first coffee of the day.

Here are 26 of the programs our team couldn’t live without. Some are web apps, some are programs, some are extensions and some have smartphone apps to go with them. All are budget friendly (most have free options), and are perfect for small businesses.

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How to Increase the Trustworthiness of Your Website

How to Increase the Trustworthiness of Your Website

While people are more comfortable searching and buying online, there are more hackers and scammers out there than blowflies at a sausage sizzle. This creates a dilemma. People want to buy from you, but they are worried if you are a business that they can trust. You may have the best product or service in the world, but unless people trust you, they will ghost away from your website faster than you can say “Would you like an invitation to my Tupperware party?”

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The Ultimate Guide On What to Do After Launching Your Website

The Ultimate Guide On What to Do After Launching Your Website

The day my first website was launched I looked at it with a mixture of pride and awe. Wow! I had created this beautiful-to-me website that highlighted who I was and what I did.

Then a scary thought struck …

… I had no idea what to do next.

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