BLOGTips, Ideas & Inspiration
Video marketing is the growing wave for marketing your small business. Why? Consumers have shifted how they engage with information. People want to watch rather than read.
Some quick stats:
• YouTube had 15,600,000 Unique Australian Visitors in August 2017
• The top 10 video creators on Facebook received 15.6 billion views in August alone
I was not always a digital marketer. My first role out of uni was as a Personnel Officer with 500 staff in freshly built retail store in Bateau Bay on the NSW central coast.
In that role, I had the dubious honour of sacking Santa the week before Christmas (more went into his sack than came out). I also manually calculated and counted out wages for all my staff into little beige pay envelopes each and every week (this was pre-computers and direct credit banking); and recruited for every role from pastry cooks through to checkout operators.read more
“Wow! How cool is that!” The first time I saw a slider on a website (many years ago), I was in awe. It was a truly beautiful thing. I could get multiple messages across in just the one patch of real estate, and surely the movement would grab attention.
So, I added in a slider to my site … along with thousands and thousands of other website owners.read more
If your business has a website, there are two tech things that you need to do as soon as possible. The first is easy to spot if you need to do it to your site, the second is a bit harder. (I know that not everyone geeks out on tech stuff as much as I do, so I am going to try and de-jargon this as much as possible.)read more
Writing letters and running a business go hand in hand. Letters can be anything from sending quotes, welcoming new clients, promoting your goods and services, chasing up unpaid bills, through to managing your employees.
Business letters can be email or printed on letterhead, but effective business letters all have a few things in common. Business letters that get results are clear, understandable and inspire people into action. They create a feeling of what it is like to work with your business as well as leave a lasting impression in the minds of the readers.
No matter the reason for your letter, here are nineteen tips to help you create an effective business letter.read more
Carrying excess weight is incredibly challenging. I am overweight (10kg for each broken heart) and with each kg I find it harder to zip along and do what I need to do. I now lumber rather than lithely lift, I think twice before doing everyday things, and flying gives me a double whammy of horribleness (tall, fat people are not greeted with welcoming arms by most airlines).
Why am I am telling you this? Excess weight is not just an issue for ageing business owners. It also applies to your online presence.read more
Let me tell you a tale of three different business owners.
The Fabulous Creative – The first business owner is a highly talented designer that runs a creative business. While her business name was perfect when she first started her business, as the years progressed she found that the name felt like a tightly laced corset.read more
Ask small business owners why they started their own business, and in amongst the desire to make a difference or to deliver a better service for people, you will also find a hunger to have a better work/life balance or live an improved lifestyle.
My own journey into business had the same blend of reasons. In my early days as a single mum, traditional wages employment was simply not working in making the balancing act work. So, I went into small business.read more
Taglines, punch lines and brand development people all start by focusing on your uniqueness. If you talk to most marketers, one of their first questions is “What is your Unique Selling Proposition or USP?”
If you don’t know, they move onto the heartening, “There are thousands of businesses in the same industry as yours. What makes you different from them? Why should people buy from you and not them?”read more
Writing is a fascinating exploration into the human mind. The right words can move you to tears, make you want to buy, or turn your insides as warm and gooey as caramel custard. The wrong words can turn you instantly off a person or a company, send you into a rage, or make you totally confused about the point someone is trying to make.read more