Blog
Is Your Brand Utterly Authentic?
“What do you mean they want a photograph of each of the Executive team members doing their hobby in the Annual Report? Work IS my hobby!” I was sitting across a mile-wide desk from a shocked grey-suited senior executive who was leaning back in his black leather...
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What To Do If Your Credit Card Is Compromised
It was 4 am when the first message arrived. “Did you authorise $173.50 from card ending 2222 for a purchase from Sunshine Ltd in Hong Kong? Reply Y or N.” I have a nightly scheduled Do Not Disturb setting on my phone, so the message slid silently into my message...
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Ready For Fresh New Ideas?
What does a politician, a manufacturer of STEM training products for kids, a landscape designer, a photographer, a doctor and a hairdresser all have in common? Each one of them invested in a mentoring session with Ingrid Moyle in the past month. When you are in...
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Beginner’s Guide: How To Add Captions To Social Media Videos
Use video in your marketing? Here's how to add captions for all the main social media channels. Read More
7 Easy Things You Can Do To Instantly Increase the Security of Your WordPress Website
I’d like you to think about your house or unit for a moment. Your house or unit has doors on the outside, and each outside door has a lock on it. Having doors with locks and shutting and locking the door when you go out is the bare minimum most people now do for...
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Why Website Maintenance Is Like Washing Your Hair
This post first appeared on Flying Solo. Let’s talk about your hair: Those luscious, luxurious locks take a bit to keep looking their best (no matter if you are sporting Lady Godiva length or the rocking the polished billiard ball look). Most people wash their hair...
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What To Do With Your Website When You Close Your Business
You have decided that the time has finally come. You are closing your business to retire; because you are going back to a j-o-b; you lost that election you had your hopes pinned on or perhaps you won Lotto and are heading off to a life of luxury cruising the...
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Rebranding? How To Change Your Name And Keep Your SEO
Businesses regularly go through transformational events such as a merger or a rebranding. A company name that seems brilliant in your early start-up days may feel “wrong” as you grow, so you decide to rebrand to give your business space to expand in new...
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The cPanel Earthquake Shaking Web Hosting
Competition is a good thing in business – it keeps prices keen and customer service front and centre of mind. Where there is a lack of competition, companies begin to ride roughshod across their customer base and bump prices in search of the almighty buck. In the...
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Why You Should Never Let Domain Names Expire When You Rebrand
We all make mistakes in business. Let me tell you about one of my more spectacular recent ones: A seemingly simple, tiny business decision that had dramatic consequences. When I first started my business over 15 years ago, it looked very different from what it is...
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