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The Beginner’s Guide to Buffer

The Beginner’s Guide to Buffer

Some of our most popular blog posts are where we share simple “How to Guides”. This is the first in a series of posts to help you upskill and become familiar with some of our favourite tools that you can use to help you build your business in 2018.

Today, we explore one of our essential business tools – Buffer!

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Is Your Marketing Legally Compliant?

Is Your Marketing Legally Compliant?

Most small business owners struggle with marketing their business. They sweat blood to finally get their offer out to the public without realising that they may be breaking a raft of laws.

A common discussion we have with new clients is around their legal compliance for their marketing. They often don’t know what they don’t know, so have slipped over to the dark side without realising.

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Best Business Books of 2017

Best Business Books of 2017

If you are looking for inspiration, new ideas and some great business strategies, then you can’t go wrong with a well-written business book.

Each year I share the books that made the most impact on me during the year. These make great gifts for your favourite entrepreneur, or to read over the summer break.

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15 minutes to Your First Professional Business Video (Without Appearing on Camera or Speaking!)

15 minutes to Your First Professional Business Video (Without Appearing on Camera or Speaking!)

Video marketing is the growing wave for marketing your small business. Why? Consumers have shifted how they engage with information. People want to watch rather than read.

Some quick stats:
• YouTube had 15,600,000 Unique Australian Visitors in August 2017
• The top 10 video creators on Facebook received 15.6 billion views in August alone

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7 Business Lessons from Human Resources

7 Business Lessons from Human Resources

I was not always a digital marketer. My first role out of uni was as a Personnel Officer with 500 staff in freshly built retail store in Bateau Bay on the NSW central coast.

In that role, I had the dubious honour of sacking Santa the week before Christmas (more went into his sack than came out). I also manually calculated and counted out wages for all my staff into little beige pay envelopes each and every week (this was pre-computers and direct credit banking); and recruited for every role from pastry cooks through to checkout operators.

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Why Sliders Are Bad For Your Website

Why Sliders Are Bad For Your Website

“Wow! How cool is that!” The first time I saw a slider on a website (many years ago), I was in awe. It was a truly beautiful thing. I could get multiple messages across in just the one patch of real estate, and surely the movement would grab attention.

So, I added in a slider to my site … along with thousands and thousands of other website owners.

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2 Critical Website Updates You Need to Do ASAP

2 Critical Website Updates You Need to Do ASAP

If your business has a website, there are two tech things that you need to do as soon as possible. The first is easy to spot if you need to do it to your site, the second is a bit harder. (I know that not everyone geeks out on tech stuff as much as I do, so I am going to try and de-jargon this as much as possible.)

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Successful Business Letters! 19 Tips That Really Work

Successful Business Letters! 19 Tips That Really Work

Writing letters and running a business go hand in hand. Letters can be anything from sending quotes, welcoming new clients, promoting your goods and services, chasing up unpaid bills, through to managing your employees.

Business letters can be email or printed on letterhead, but effective business letters all have a few things in common. Business letters that get results are clear, understandable and inspire people into action. They create a feeling of what it is like to work with your business as well as leave a lasting impression in the minds of the readers.

No matter the reason for your letter, here are nineteen tips to help you create an effective business letter.

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Are Your Images Too Fat?

Are Your Images Too Fat?

Carrying excess weight is incredibly challenging. I am overweight (10kg for each broken heart) and with each kg I find it harder to zip along and do what I need to do. I now lumber rather than lithely lift, I think twice before doing everyday things, and flying gives me a double whammy of horribleness (tall, fat people are not greeted with welcoming arms by most airlines).

Why am I am telling you this? Excess weight is not just an issue for ageing business owners. It also applies to your online presence.

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Don’t Wait for Perfect

Don’t Wait for Perfect

Let me tell you a tale of three different business owners.

The Fabulous Creative – The first business owner is a highly talented designer that runs a creative business. While her business name was perfect when she first started her business, as the years progressed she found that the name felt like a tightly laced corset.

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