Blog
What To Do With Your Website When You Close Your Business
You have decided that the time has finally come. You are closing your business to retire; because you are going back to a j-o-b; you lost that election you had your hopes pinned on or perhaps you won Lotto and are heading off to a life of luxury cruising the...
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Rebranding? How To Change Your Name And Keep Your SEO
Businesses regularly go through transformational events such as a merger or a rebranding. A company name that seems brilliant in your early start-up days may feel “wrong” as you grow, so you decide to rebrand to give your business space to expand in new directions....
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The cPanel Earthquake Shaking Web Hosting
Competition is a good thing in business – it keeps prices keen and customer service front and centre of mind. Where there is a lack of competition, companies begin to ride roughshod across their customer base and bump prices in search of the almighty buck. In the...
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Why You Should Never Let Domain Names Expire When You Rebrand
We all make mistakes in business. Let me tell you about one of my more spectacular recent ones: A seemingly simple, tiny business decision that had dramatic consequences. When I first started my business over 15 years ago, it looked very different from what it is...
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Perfectionism: You Can’t Edit a Blank Page
Have you ever considered the penetratingly painful cost of perfectionism? Perfectionism runs strong in my veins. How strong? Picture a tall, pimply Year 12 girl, outfitted in her school dress uniform complete with a blazer, thick beige tights and fiercely polished...
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Iconic Photos: The Incredible Power Behind Your Marketing
I had been very overweight all my life and naturally gravitated to being the person taking the photos rather than the person being in the photos. I never had to say anything – I just held up my camera and people naturally assumed their positions for the...
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A Beginner’s Guide to Updating Your WordPress Website
You have a shiny new website as exciting as a new car. It’s full of the wonderful new car smell, and your hopes and dreams for your business future. But like a new car, websites take care, maintenance and occasional repair when things go pear-shaped. But how do you...
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How to Tell If Your Website Has Been Hacked
This post first appeared on Flying Solo. “I’m sorry to inform you that your website has been hacked.” These are some of the hardest words that any business owner ever wants to hear (right up there with, “I am not paying your bill.”) Your business website is your...
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Not Good At Tech? Let’s Battle Some Website Tech Problems
She shuffled her feet under the desk while looking downcast at the papers in front of her. “I am just no good with tech. Computer type people start to talk at me, and my brain turns to mush. After a few minutes, I start to get panicky and can’t understand a word...
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What MCs and Your Website Home Page Have in Common
I looked out over a sea of business-suited executives crammed into an over-heated conference hall. I was the last speaker before lunch, and thoughts of sandwiches and coffee were front-of-mind for most of them. “Our next speaker needs no introduction – Ingrid...
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