Blog
How to Write Fabulous Website Copy
Most small businesses face the same shocking realisation at one time or another. They book in to get their first website and then discover that their web designer doesn’t write the words for their website for them. There are the faced with two options. They can...
How To Stop Spam From Website Contact Forms
You have a shiny, gorgeous website, sparkling away to the universe, and with a juicy contact form temptingly enticing potential clients or customers to get in touch. While having a great contact form does attract some fantastic potential clients, it also acts as a...
How To Choose The Right Images For Your Website
A picture paints a thousand words. Seeing is believing. Show don’t tell. The soul never thinks without a picture. There are oodles of research papers and mountains of memes about the power of images to convey meaning and create emotion, which is why the images that...
How to Write About Your Business When You Can’t Write
Are you great (or even a little bit amazing) at what you do but when you try and put that into words for your website, your blog or your social media, you feel like the words skitter away from your brain faster than a cockroach when you turn the light on the...
Emotions & Bushfires: Could You Have Survivor Guilt?
“I am not sure what I should be doing to help. Am I doing enough? I feel like what I am doing is useless.” “I feel helpless. I cry every time I turn on the news and see the fires.” “Should I be trying to market my business right now – it seems insensitive when...
Happy? 2020
Today is the first day of a new decade – freshly minted and raw. Usually, I am excited about what a new year will bring. Today I face the new year with trepidation. Yesterday I watched in ever-increasing horror as the beaches where I spent many delightful summers...
End of Year Reflection Questions for Business Owners
The end of a year (and the end of a decade) can be particularly poignant. Part of what makes us human calls to look back on the year to see what the heck just happened, and to try and get a plan together for the coming year. Whether we look back and plan in a...
Why We Go All Out on Christmas Lights
“But why do you do the Christmas lights?” Every night on the lead up to Christmas, I am asked the same question in a hundred different ways. I hear the whisper of the question from myself, as I lay out the props for the night’s adventures once again: Every night...
How Copywriters Saved Christmas
Marketing often gets a bad reputation, but there are times when the right words at the right time transform society. Christmas and copywriters go together, which is why we decided to share the back story of two of the true legends of copywriting. Did you know that...
10 Success Tips for Introverted Networkers
Hands up who gleefully adores going to networking events? Most people don't know that I am a raging introvert (who pretends to be an extrovert). Getting me to a networking event takes an awful lot of warm and encouraging positive self-talk before I hit the "book"...
