This is the simplest and most versatile copywriting master formula, and is equally brilliant when applied to job...
Articles by Ingrid Moyle
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Copywriting Tips: How To Use Numbers For Maximum Impact
Copywriting tips from science on how to present numbers, percentages and money in your marketing to make them more...
The Beginner’s Guide to Starting An Email Newsletter
Should your small business send out a newsletter to your clients? This article explores what you need to get started...
Are You Throwing Away 30% of Your Email Subscribers?
30% of people change their email addresses each year. What happens if someone on your email list wants to change their...
How to Write Effective Emails
Effective business email writing is harder than it looks. Here's a comprehensive look at writing emails that make you...
The 10 Commandments of Exceptional Customer Service
It doesn’t matter if you are serving your small business customers online or in a store, there are 10 things that go...