Video marketing is the growing wave for marketing your small business. Why? Consumers have shifted how they engage with information. People want to watch rather than read.
Some quick stats:
• YouTube had 15,600,000 Unique Australian Visitors in August 2017
• The top 10 video creators on Facebook received 15.6 billion views in August alone
Everyone wants a social media post that goes viral. 99.99% of posts don’t make it huge. Many get a nice result, but every now and again you get a Chewbacca Mum moment.
This week we had our moment courtesy of a fabulous Aussie postie and his love of dogs – in particular a dog called Pippa who loves collecting the mail.
2016 is the year that live broadcasting went mainstream.
Social media and other platforms have been dancing around broadcasting live for years (e.g. Google Hangouts and YouTube Live).
Webinars are still going strong on sites such as Zoom and GoToWebinar.
And last year we saw a whole raft of new players hit the market with Periscope, Meerkat and Blab all staking their virtual claim to doing things live.
When we talk about social media, Facebook is the behemoth that automatically springs to mind. Facebook is big. Really big. Humongously big.
How big? The population of Facebook is over 44 times the entire population of Australia. And therein lies the problem. Most stats about Facebook are designed for USA based businesses.
I have gathered the best of relevant stats for Australian small businesses and put them into one infographic to help give useful information to small businesses.
We all get them. Those connection requests from LinkedIn and those new people who follow you on Twitter. But what do you do with the requests? Should you automatically connect or follow back? What’s the social media etiquette? After all, they like you!
Hold your horses pilgrim. We need to have a chat about stranger danger. You know those lectures you give your kids about chatting to strangers on the net? You need to sit yourself down and have a serious talk to yourself about chatting to strangers.
Most small business owners open their computer each day, stare at the blank screen and search for inspiration for their Facebook content marketing before getting distracted with cat videos and Candy Crush invitations. I have to tell you “Ain’t nobody got time for that!”