Carrying excess weight is incredibly challenging. I am overweight (10kg for each broken heart) and with each kg I find it harder to zip along and do what I need to do. I now lumber rather than lithely lift, I think twice before doing everyday things, and flying gives me a double whammy of horribleness (tall, fat people are not greeted with welcoming arms by most airlines).
Why am I am telling you this? Excess weight is not just an issue for ageing business owners. It also applies to your online presence.
Get a bunch of small business WordPress web designers around a cheese platter, and after a few red wines you can guarantee that someone will ask, “So, what are your favourite plugins?”
They are not trying out nerdy pick-up lines (or if they are, I have missed the signals in my eagerness to get to the camembert). What they are talking about are programs that add extra capabilities to your WordPress site.
WordPress is like grown-up Lego. You have your core program, and then you add bits onto it to give it extra functions. These extra bits are called plugins.
Imagine that you spot someone interesting from across the room at a crowded networking event. With canape in hand, you start to make a beeline across the room to chat to them, only to have your way blocked by a friend who says, “Mate. I wouldn’t go and talk to that person. They can’t be trusted and are likely to rip you off.” Would you continue walking or go and talk to someone else?
When you buy a shiny new website, often your web designer fills it with demo data or example content just so you can see how your web pages would look when you add your words onto the page.
You then send through your copywritten pages to be uploaded onto your website to your web designer. Your website is assembled and then launched to much celebration, champagne and praise from your mum.
I love Wordfence to boost security on WordPress websites. It is a non-negotiable addition to every website we build because it works at helping to keep the bad guys out!
One of the features that we loved with Wordfence was the inclusion of a caching feature called Falcon. It sped up websites by between 30 to 50 times, without adding significant load to the server.
While people are more comfortable searching and buying online, there are more hackers and scammers out there than blowflies at a sausage sizzle. This creates a dilemma. People want to buy from you, but they are worried if you are a business that they can trust. You may have the best product or service in the world, but unless people trust you, they will ghost away from your website faster than you can say “Would you like an invitation to my Tupperware party?”