Small Business Copywriter Brisbane: Heart Harmony Communications https://www.heartcomms.com.au Copywriting, Content Marketing, Social Media Management Tue, 28 Mar 2017 22:20:15 +0000 en-AU hourly 1 https://www.heartcomms.com.au/wp-content/uploads/2016/01/cropped-hhc-32x32.jpg Small Business Copywriter Brisbane: Heart Harmony Communications https://www.heartcomms.com.au 32 32 Finding the Sweet Spot For Your Small Business https://www.heartcomms.com.au/small-business-sweet-spot/ https://www.heartcomms.com.au/small-business-sweet-spot/#respond Thu, 23 Mar 2017 13:42:36 +0000 https://www.heartcomms.com.au/?p=5568 Are you a leaper or a planner? The first version of my small business came about after I had burned into a tiny frazzled husk from working in government. Pretty much any other option (including weapons check assistant for the zombie apocalypse) seemed like a good alternative.

I meant how hard could it be? You just think of an idea, register a name and head off into small business nirvana.

Nirvana turned out to be a bad 1990’s rock group, and the first iteration of my business self-destructed in a cloud of burned money and self-loathing. It was only marginally less memorable than the permanent exit of Nirvana’s frontman, Kurt Cobain.

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The Secret To Successful Guarantees https://www.heartcomms.com.au/writing-successful-guarantees/ https://www.heartcomms.com.au/writing-successful-guarantees/#respond Thu, 16 Mar 2017 23:52:38 +0000 https://www.heartcomms.com.au/?p=5488 Trust and credibility are your golden tickets to a successful business. One of the key ways to boost your credibility is to offer rock solid guarantees of your product or service.

Trying anything new triggers an anxiety response in humans. Our brains are hard-wired to be cautious, which worked well for our caveman ancestors when trying new berries, but can become a problem when you want someone to buy your goods or services.

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Getting Unlost & Unstuck https://www.heartcomms.com.au/getting-unlost/ https://www.heartcomms.com.au/getting-unlost/#comments Thu, 09 Mar 2017 11:40:09 +0000 https://www.heartcomms.com.au/?p=5458 Tears were pricking at the back of my eyes. I was gripping the car’s steering wheel so tightly that it left indentations on my fingers. Waves of panic were threatening to crash dump over my head and force any remaining calmness into the sand.

I was a single mum with two very young kids in my car. I had decided in a fit of independent bravado to drive 1000+ km to take my kids to visit my family. The only problem was I was in the middle of nowhere, surrounded by stony-faced sheep, and I had no idea where I was or how to get to where I needed to be.

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Mandatory Reporting of Data Breaches: What You Need to Know https://www.heartcomms.com.au/mandatory-reporting-data-breaches/ https://www.heartcomms.com.au/mandatory-reporting-data-breaches/#respond Thu, 23 Feb 2017 03:01:46 +0000 https://www.heartcomms.com.au/?p=3277 Last week, a new piece of legislation slipped almost unnoticed into the Australian business world, barely causing a ripple of consternation in the small business pool of day to day busyness.

Just another piece of legislation, but with huge potential consequences. When the Act kicks into effect somewhere in the next 12 months, Australia will have some of the strictest data breach disclosure requirements in the world.

Small businesses need to get across what this act means and start putting in place procedures, risk mitigation strategies and support teams to help manage their obligations under the Act.

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Must-Have Website Plugins for Small Business Sites https://www.heartcomms.com.au/must-have-website-plugins/ https://www.heartcomms.com.au/must-have-website-plugins/#respond Thu, 02 Feb 2017 12:09:19 +0000 https://www.heartcomms.com.au/?p=3229 Get a bunch of small business WordPress web designers around a cheese platter, and after a few red wines you can guarantee that someone will ask, “So, what are your favourite plugins?”

They are not trying out nerdy pick-up lines (or if they are, I have missed the signals in my eagerness to get to the camembert). What they are talking about are programs that add extra capabilities to your WordPress site.

WordPress is like grown-up Lego. You have your core program, and then you add bits onto it to give it extra functions. These extra bits are called plugins.

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Are Antivirus Programs Silently Killing Your Clients? https://www.heartcomms.com.au/antivirus-programs-killing-clients/ https://www.heartcomms.com.au/antivirus-programs-killing-clients/#comments Thu, 19 Jan 2017 06:14:05 +0000 https://www.heartcomms.com.au/?p=3209 Imagine that you spot someone interesting from across the room at a crowded networking event. With canape in hand, you start to make a beeline across the room to chat to them, only to have your way blocked by a friend who says, “Mate. I wouldn’t go and talk to that person. They can’t be trusted and are likely to rip you off.” Would you continue walking or go and talk to someone else?

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Small Business Content Marketing Case Study: Creating Your Hero Posts https://www.heartcomms.com.au/content-marketing-case-study/ https://www.heartcomms.com.au/content-marketing-case-study/#respond Thu, 12 Jan 2017 04:40:04 +0000 https://www.heartcomms.com.au/?p=3160 Have you ever wondered why businesses are nagged, pushed and generally lectured about the importance of blogging for their business? Have you wondered if blogging and content marketing makes a difference, or if it is a waste of time for trades or service businesses? Does blogging actually deliver increased traffic to your website and clients to your business?

What if you are interested in blogging, but think your business is a little bit boring and you simply can’t figure out what to write that people would be interested in reading? Sound familiar?

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What To Write On An Irresistible About Us Page https://www.heartcomms.com.au/write-about-us-page/ https://www.heartcomms.com.au/write-about-us-page/#comments Thu, 05 Jan 2017 11:22:23 +0000 https://www.heartcomms.com.au/?p=3108 Growing up as a leggy teenager going to an all-girls school in suburban Campbelltown, I first thought being irresistible was drowning myself in Musk Oil while swishing my long Farrah Fawcett hair.

At my first disco with the local boy’s school, I came in for some focused attention and wandering hands, as I was broadcasting raging come hither signals when all I really wanted was someone to go see Star Wars with and share a bucket of popcorn.

After that fiasco, I studied in-depth articles in the fount of all wisdom - Dolly magazine. They were filled with sage advice such as “Be yourself” and “Let the true you shine through” and I took it to heart.

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Books to Add to Your 2016 Christmas Reading List https://www.heartcomms.com.au/2016-books-of-the-year/ https://www.heartcomms.com.au/2016-books-of-the-year/#respond Thu, 15 Dec 2016 11:27:49 +0000 https://www.heartcomms.com.au/?p=2818 The Christmas/New Year break is a great chance to relax with a good book. If you are looking for a non-fiction book that is powerful, insightful and meaningful, here’s my top 5 recommended books from the 50+ books that I read this year.

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Small Business: Let’s Have a No-Holds-Barred Talk About 2016 https://www.heartcomms.com.au/2016-review/ https://www.heartcomms.com.au/2016-review/#comments Thu, 08 Dec 2016 11:33:55 +0000 https://www.heartcomms.com.au/?p=2783 Last week I broke a taboo.

On my personal Facebook page, I shared that 2016 had been tighter than I would have liked. While there were many brilliant moments and lovely clients, there was one week when even though work had been done and invoices had been issued, my income was a princely $20.17.

I was having a massive confidence wobble where a j-o-b was looking attractive.

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