In this article, we will be looking at just one of the free tools you can use to create a brilliant Facebook cover photo; give you 15 great ideas of what to put on your cover, and share some practical tips on how to get the best results from your Facebook cover photo.
When you are a small business trying to grapple with Facebook marketing, it can be tricky working out exactly what to do.
If you are like most business owners, you just grab a photo that looks about right; upload it to the cover area; move it round a bit to try and make it look good while hoping for the best; click save and then move onto the next job that has to be done.
What if I told you that if you did that you were missing a huge opportunity to market your business?
Think of your Facebook business page cover photo as the billboard out the front of your business. What you put on your billboard can make people come in and take a look around, or keep on walking.
You want it to grab attention. You want your billboard to be interesting, fresh, and different. And like a billboard, you want to change it regularly otherwise people will begin not to see it.
Want to know how?
Simple Facebook Cover Photo Ideas – Design Tools
The good news is that there are fabulous free tools out there to help non-graphic designer minded people create professional looking Facebook covers. The easiest to use is Canva.
Canva is free to join and super easy to use (here’s our beginner’s guide to Canva to get you started).
Once you sign in, simply click on “Facebook cover.” There you have it — a template for the perfectly sized (851px x 315px) Facebook cover complete with a hole for your head (or the space your personal photo will go.)
First pick a layout. There are a load of free options to choose from so you should be able to ignore any that have a $ sign on it. Change the background — again choose one of the free ones, or you can upload your own photos or stock images. Next, edit or add in your text.
Once you are happy with how your design looks, then click “Download as an image.” Finally, upload your Facebook cover to your Facebook page.
OK. Got that — but what do you put on your cover?
15 Creative Facebook Cover Photo Ideas
Here are 15 ideas you can put on your Facebook cover for your small business.
1. Just the facts – Your business name, your website URL and your logo. Boring but better than nothing.
2. Your favourite clients or fans. Facebook is like a chat over a coffee with friends. What better way to reflect that than having a photo of your favourite client or your newest fan on your banner?
3. Gorgeous food/drink or coffee photos. If you are in the hospitality business, you know that people eat with their eyes (and that coffee lovers eyes glow when they see a good coffee). Make your visual taster menu enticing.
4. Your team. Highlight your skilled and friendly employees – much better than the old employee of the month board in the lunchroom.
5. Promote a product or your book. Product photos are a great way to highlight what you do.
6. Show your support for causes. Show your support for charities or causes through your Facebook cover.
7. Promote any events you are running. Even better if you link your call to action button to a sign-up or booking page.
8. Show off your fabulous testimonials. Who said testimonials have to be kept on your website?
9. Create a Facebook Fan only offer and promote it through your Facebook cover photo.
10. Celebrate milestones. Business anniversaries or fan numbers reaching particular numbers call out for a new cover.
11. Direct people to your email sign up form either on your website or on your page.
12. Just for fun. Add photos or images that have no other purpose than to make people smile and engage with your page.
13. Highlight recent successful projects as a mini portfolio.
14. Celebrate seasonal events or days.
15. Send people to your other social media. It never is a good idea to keep all your fans on only one social media platform. Make sure your Facebook fans know about your presence on different platforms and see if you can extend your reach.
Facebook Cover Page Tips
- Use high-resolution images or they may appear fuzzy when uploaded to your page.
- Change your Facebook cover every couple of weeks to keep it fresh (weekly is better). As a plus, every time you change your image it will appear in some of your fans feed helping to keep you top of mind.
- Comply with all Facebook rules with your cover: No deceptive or misleading covers and make sure that you own the rights to use any of the images (don’t breach copyright!).
Finally, remember that once you have uploaded your cover photo, to click on it and then add in a few sentences of text subtly promoting your business while reflecting the content of the cover.
Add in hashtags if relevant to help extend your cover image reach even further. Include a link back to your website in the text and remember to add in a location (particularly useful if you are a locally based business).