Most small business owners struggle with marketing their business. They sweat blood to finally get their offer out to the public without realising that they may be breaking a raft of laws.
A common discussion we have with new clients is around their legal compliance for their marketing. They often don’t know what they don’t know, so have slipped over to the dark side without realising.
If you are looking for inspiration, new ideas and some great business strategies, then you can’t go wrong with a well-written business book.
Each year I share the books that made the most impact on me during the year. These make great gifts for your favourite entrepreneur, or to read over the summer break.
I was not always a digital marketer. My first role out of uni was as a Personnel Officer with 500 staff in freshly built retail store in Bateau Bay on the NSW central coast.
In that role, I had the dubious honour of sacking Santa the week before Christmas (more went into his sack than came out). I also manually calculated and counted out wages for all my staff into little beige pay envelopes each and every week (this was pre-computers and direct credit banking); and recruited for every role from pastry cooks through to checkout operators.
Let me tell you a tale of three different business owners.
The Fabulous Creative – The first business owner is a highly talented designer that runs a creative business. While her business name was perfect when she first started her business, as the years progressed she found that the name felt like a tightly laced corset.
Ask small business owners why they started their own business, and in amongst the desire to make a difference or to deliver a better service for people, you will also find a hunger to have a better work/life balance or live an improved lifestyle.
My own journey into business had the same blend of reasons. In my early days as a single mum, traditional wages employment was simply not working in making the balancing act work. So, I went into small business.
I was wondering why one of my favourite long term clients had not paid their monthly invoice. Sometimes they were a few days late when things got busy for them, but this was out of the ordinary.
And then I opened the email from their accounts team.