Websites
What is a domain name (and do I need one)?

What is a domain name (and do I need one)?

This post first appeared at the GoDaddy blog. 3 rules on finding the perfect domain name There is a science to choosing domain names. Read on for the basics. Keep it short and easy-to-spell. Make it memorable. Use the right domain name extension. Before we dive into...

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Why You Need a Privacy Policy For Your Australian Website

Why You Need a Privacy Policy For Your Australian Website

This is part 2 in a two-part series about GDPR Compliance. One of the things I recently did to get my small business ready for GDPR was revise my privacy policy and site terms.

In Australia, certain small businesses with an annual turnover of less than $3million, already need legally compliant privacy policies in place and displayed on their websites.

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What is GDPR & Why Should You Care?

What is GDPR & Why Should You Care?

For the past fortnight, your inbox has probably been stuffed fuller than a toddler’s cheeks with unsupervised lollies around, with emails telling you how committed the email sender is to your privacy, and please take a look at their new revised privacy policy terms.

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How to Increase the Trustworthiness of Your Website

How to Increase the Trustworthiness of Your Website

While people are more comfortable searching and buying online, there are more hackers and scammers out there than blowflies at a sausage sizzle. This creates a dilemma. People want to buy from you, but they are worried if you are a business that they can trust. You may have the best product or service in the world, but unless people trust you, they will ghost away from your website faster than you can say “Would you like an invitation to my Tupperware party?”

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Why Sliders Are Bad For Your Website

Why Sliders Are Bad For Your Website

“Wow! How cool is that!” The first time I saw a slider on a website (many years ago), I was in awe. It was a truly beautiful thing. A slider was the scrolling thing at the top of a website that slid photos or promotions across the page every few seconds. I could get...

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2 Critical Website Updates You Need to Do ASAP

2 Critical Website Updates You Need to Do ASAP

If your business has a website, there are two tech things that you need to do as soon as possible. The first is easy to spot if you need to do it to your site, the second is a bit harder. (I know that not everyone geeks out on tech stuff as much as I do, so I am going to try and de-jargon this as much as possible.)

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Are Your Images Too Fat?

Are Your Images Too Fat?

Carrying excess weight is incredibly challenging. I was overweight (10kg for every broken heart) and with each kg I found it harder to zip along and do what I need to do. I lumbered rather than lithely lifted, I thought twice before doing everyday things, and flying...

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Don’t Wait for Perfect

Don’t Wait for Perfect

Let me tell you a tale of three different business owners.

The Fabulous Creative – The first business owner is a highly talented designer that runs a creative business. While her business name was perfect when she first started her business, as the years progressed she found that the name felt like a tightly laced corset.

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Must-Have Website Plugins for Small Business Sites

Must-Have Website Plugins for Small Business Sites

Get a bunch of small business WordPress web designers around a cheese platter, and after a few red wines you can guarantee that someone will ask, “So, what are your favourite plugins?”

They are not trying out nerdy pick-up lines (or if they are, I have missed the signals in my eagerness to get to the camembert). What they are talking about are programs that add extra capabilities to your WordPress site.

WordPress is like grown-up Lego. You have your core program, and then you add bits onto it to give it extra functions. These extra bits are called plugins.

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How Demo Website Data Can Hurt Your Business

How Demo Website Data Can Hurt Your Business

When you buy a shiny new website, often your web designer fills it with demo data or example content just so you can see how your web pages would look when you add your words onto the page. You then send through your copywritten pages to be uploaded onto your website...

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Websites for Tradies – What You Need to Know

Websites for Tradies – What You Need to Know

In the past 12 months, I have built more websites and written more website copy for tradies than any other industry group. For many tradespeople, it has been their first website. For others, they have had a basic website their wife, cousin or next door neighbour...

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The Secrets Of A Successful First Website

The Secrets Of A Successful First Website

When you are thinking about a first website for your start-up or small business, it can be a bit confusing trying to work out who to call and what each person does, let alone what you need to do. Today we will take a dive into some of the secrets of a successful first...

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Super Common Small Business Website Mistakes

Super Common Small Business Website Mistakes

I put down my editing pen after the second last proofread over the web copy that I had written for a cabinetmaking website. Ten webpages. One long day. Loads of coffee … and did I mention the 48 websites I combed through for research?

With every web copywriting project, I explore a stack of small business websites, and I keep seeing the same mistakes being made across website after website.

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3 Customer Questions Every Website Needs to Answer

3 Customer Questions Every Website Needs to Answer

If you have a website for your small business, there are just 3 questions that every customer wants answered. Three. That’s it.

Get the answers to those three questions right, and customers will trust you with their business and their money. Ignore those questions, and they will drift away as silently as a teenager when there’s washing up to be done.

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Local Search: Did You Move & Forget To Tell Google?

Local Search: Did You Move & Forget To Tell Google?

If you run a small business that primarily looks after people in your town rather than internationally, you want your business to appear high up in Google (… Bing, Yahoo etc.) search results when someone types in your town and your service.

This is termed local search and there are some SEO tweaks that even the smallest business with no more computer skills than the ability to type their name into the search box of Google, can do to help improve their local search results.

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What Customer Experience Teams Can Learn from Google

What Customer Experience Teams Can Learn from Google

The Search Engine Optimisation (SEO) and Customer Experience industries have been developing in parallel silos over the past decade.

The early days of SEO were all about following scripts to game the search engine system to make Google think the website was more important than it probably was. The early days of customer experience were all about creating customer service scripts and recipes to game the sales process to make customers think the service was better than it probably was.

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