Websites
How to Change Your WordPress Admin Username

How to Change Your WordPress Admin Username

Would you leave your front door key under the mat or the pot plant by the door and expect not to be burgled? Burglars know that many people still make these mistakes, so the first thing they do when checking out a house is to see if they can find the key hidden near the door. Your WordPress website is the same. The most common username set by web designers who should know better is the default “admin.”

read more
What is a domain name (and do I need one)?

What is a domain name (and do I need one)?

This post first appeared at the GoDaddy blog. 3 rules on finding the perfect domain name There is a science to choosing domain names. Read on for the basics. Keep it short and easy-to-spell. Make it memorable. Use the right domain name extension. Before we dive into...

read more
Why You Need a Privacy Policy For Your Australian Website

Why You Need a Privacy Policy For Your Australian Website

This is part 2 in a two-part series about GDPR Compliance. One of the things I recently did to get my small business ready for GDPR was revise my privacy policy and site terms.

In Australia, certain small businesses with an annual turnover of less than $3million, already need legally compliant privacy policies in place and displayed on their websites.

read more
What is GDPR & Why Should You Care?

What is GDPR & Why Should You Care?

For the past fortnight, your inbox has probably been stuffed fuller than a toddler’s cheeks with unsupervised lollies around, with emails telling you how committed the email sender is to your privacy, and please take a look at their new revised privacy policy terms.

read more
How to Increase the Trustworthiness of Your Website

How to Increase the Trustworthiness of Your Website

While people are more comfortable searching and buying online, there are more hackers and scammers out there than blowflies at a sausage sizzle. This creates a dilemma. People want to buy from you, but they are worried if you are a business that they can trust. You may have the best product or service in the world, but unless people trust you, they will ghost away from your website faster than you can say “Would you like an invitation to my Tupperware party?”

read more
Why Sliders Are Bad For Your Website

Why Sliders Are Bad For Your Website

“Wow! How cool is that!” The first time I saw a slider on a website (many years ago), I was in awe. It was a truly beautiful thing. I could get multiple messages across in just the one patch of real estate, and surely the movement would grab attention.

So, I added in a slider to my site … along with thousands and thousands of other website owners.

read more
2 Critical Website Updates You Need to Do ASAP

2 Critical Website Updates You Need to Do ASAP

If your business has a website, there are two tech things that you need to do as soon as possible. The first is easy to spot if you need to do it to your site, the second is a bit harder. (I know that not everyone geeks out on tech stuff as much as I do, so I am going to try and de-jargon this as much as possible.)

read more
Are Your Images Too Fat?

Are Your Images Too Fat?

Carrying excess weight is incredibly challenging. I am overweight (10kg for each broken heart) and with each kg I find it harder to zip along and do what I need to do. I now lumber rather than lithely lift, I think twice before doing everyday things, and flying gives me a double whammy of horribleness (tall, fat people are not greeted with welcoming arms by most airlines).

Why am I am telling you this? Excess weight is not just an issue for ageing business owners. It also applies to your online presence.

read more
Don’t Wait for Perfect

Don’t Wait for Perfect

Let me tell you a tale of three different business owners.

The Fabulous Creative – The first business owner is a highly talented designer that runs a creative business. While her business name was perfect when she first started her business, as the years progressed she found that the name felt like a tightly laced corset.

read more
Must-Have Website Plugins for Small Business Sites

Must-Have Website Plugins for Small Business Sites

Get a bunch of small business WordPress web designers around a cheese platter, and after a few red wines you can guarantee that someone will ask, “So, what are your favourite plugins?”

They are not trying out nerdy pick-up lines (or if they are, I have missed the signals in my eagerness to get to the camembert). What they are talking about are programs that add extra capabilities to your WordPress site.

WordPress is like grown-up Lego. You have your core program, and then you add bits onto it to give it extra functions. These extra bits are called plugins.

read more
Are Antivirus Programs Silently Killing Your Clients?

Are Antivirus Programs Silently Killing Your Clients?

Imagine that you spot someone interesting from across the room at a crowded networking event. With canape in hand, you start to make a beeline across the room to chat to them, only to have your way blocked by a friend who says, “Mate. I wouldn’t go and talk to that person. They can’t be trusted and are likely to rip you off.” Would you continue walking or go and talk to someone else?

read more
How Demo Website Data Can Hurt Your Business

How Demo Website Data Can Hurt Your Business

When you buy a shiny new website, often your web designer fills it with demo data or example content just so you can see how your web pages would look when you add your words onto the page.

You then send through your copywritten pages to be uploaded onto your website to your web designer. Your website is assembled and then launched to much celebration, champagne and praise from your mum.

read more
Creating Persuasive Call to Action Buttons That People Want To Click

Creating Persuasive Call to Action Buttons That People Want To Click

Any website worth its digital salt is designed to get people to take action. No action = no money.

We often focus on the big things when trying to improve responses – site redesigns, rewriting the content and increasing site loading speed. These are vital, but we also need to take care of the tiny details. The micro-words and the smallest elements of a website: The call to action buttons that people click to take action.

read more
5 Free Alerts Every Business Needs

5 Free Alerts Every Business Needs

When you are in a small business, your to-do list can seem more confronting than trying to climb Mt Everest in stilettos. Here are five fantastic free alert services we use with many of our clients, that will help you monitor and track your online presence. No stilettos in sight!

read more
Website Title Tags: The Reason Your Website is Failing?

Website Title Tags: The Reason Your Website is Failing?

Do you have a gorgeous website filled with solid, professional content, but can’t work out why the bloke down the road with one page of pre-school scribble turns up higher in search results than you? Does your website appear well in search results, but you can’t work out why your phone isn’t ringing?

read more
11 Signs That Your Small Business Website Is Screaming For a Makeover

11 Signs That Your Small Business Website Is Screaming For a Makeover

Have you ever noticed that wearing activewear sneaks up on you? It starts just one day when you forget to get changed after the gym. And then before you know it you live in stained, baggy trackie-dacks with t-shirts holier than the Vatican (UGG boots optional).

Small business websites are like that. They start out looking brilliant and shiny new – with a high commitment to keeping them trim, taught and terrific. Then business gets in the way, and you start to get comfortable … really comfortable.

read more

FREE DOWNLOAD!

Hot topics

Hot topics
Amazing testimonials cover

FREE DOWNLOAD:

How to Get (and Give) Amazing Testimonials

 

Enter your email address and click the download button. You will be sent a confirmation email.

Please check your inbox for a confirmation email