Small business websitesCreate a better online presence for your small business
WordPress Gutenberg has dropped this morning - 7th December Australian time. We flagged it was coming in our post Gutenberg is Coming: What You Need to Do to Prepare. Now that it has dropped, we have filmed a quick walkthrough of what you will see when you...read more
If you have had your website for a few years, you tend not to pop in and visit it all that often. It’s a bit like a distant relative. You know that they’re there, and hope that everything is fine, but unless they make the front page of the local paper for breaking out of a nursing home to run away and become a groupie with Justin Bieber, you don’t think much else about it. However, ignoring your website does have a downside when technology changes and something breaks on your site.read more
Many small business owners like adding YouTube videos to their websites or blogs. Videos are great for engagement and are a fantastic way to share information and connect with your audience. The problem comes when the lovely YouTube video that you embedded into your site ends, and your potential clients are shown a stack of “related videos” as the final screen.read more
Changes to website code rarely make headlines and aren’t something that I normally talk about on my blog as they are more effective than Stilnox in inducing slumber. Website code is generally created by raging introverts fuelled by energy drinks using liquid cooled computers in darkened rooms. It is not inherently sexy or newsworthy, except when an icy blizzard of code is bearing down on small business websites, and my businesses need to know what is about to hit them.read more
WordPress powers 31.9% of all websites across the internet, owning nearly 60% of all the content management system websites. Over 600 new WordPress websites are launched each day across the world compared to just 170 per day for Squarespace. And yet, most business owners think that their WordPress website just is an elegant digital brochure sitting in a virtual rack that promotes their business for them when no one in the business is looking.read more
One of the more challenging questions both small and large businesses face is whether to display their phone number on their website, and if so, which number should they use. Why you don’t want to include your phone number on your website There are a multitude of...read more
Would you leave your front door key under the mat or the pot plant by the door and expect not to be burgled? Burglars know that many people still make these mistakes, so the first thing they do when checking out a house is to see if they can find the key hidden near the door. Your WordPress website is the same. The most common username set by web designers who should know better is the default “admin.”read more
Humans always search for absolute meaning in life. However, at times we find that “everything is relative”, often to our frustration. Absolute vs relative take on a whole new meaning when we talk about websites, and the difference between the two can cause links to...read more
In Australia, certain small businesses with an annual turnover of less than $3million, already need legally compliant privacy policies in place and displayed on their websites.read more
While people are more comfortable searching and buying online, there are more hackers and scammers out there than blowflies at a sausage sizzle. This creates a dilemma. People want to buy from you, but they are worried if you are a business that they can trust. You may have the best product or service in the world, but unless people trust you, they will ghost away from your website faster than you can say “Would you like an invitation to my Tupperware party?”read more
The day my first website was launched I looked at it with a mixture of pride and awe. Wow! I had created this beautiful-to-me website that highlighted who I was and what I did.
Then a scary thought struck …
… I had no idea what to do next.read more
“Wow! How cool is that!” The first time I saw a slider on a website (many years ago), I was in awe. It was a truly beautiful thing. I could get multiple messages across in just the one patch of real estate, and surely the movement would grab attention.
So, I added in a slider to my site … along with thousands and thousands of other website owners.read more
If your business has a website, there are two tech things that you need to do as soon as possible. The first is easy to spot if you need to do it to your site, the second is a bit harder. (I know that not everyone geeks out on tech stuff as much as I do, so I am going to try and de-jargon this as much as possible.)read more
Carrying excess weight is incredibly challenging. I am overweight (10kg for each broken heart) and with each kg I find it harder to zip along and do what I need to do. I now lumber rather than lithely lift, I think twice before doing everyday things, and flying gives me a double whammy of horribleness (tall, fat people are not greeted with welcoming arms by most airlines).
Why am I am telling you this? Excess weight is not just an issue for ageing business owners. It also applies to your online presence.read more
Let me tell you a tale of three different business owners.
The Fabulous Creative – The first business owner is a highly talented designer that runs a creative business. While her business name was perfect when she first started her business, as the years progressed she found that the name felt like a tightly laced corset.read more
Get a bunch of small business WordPress web designers around a cheese platter, and after a few red wines you can guarantee that someone will ask, “So, what are your favourite plugins?”
They are not trying out nerdy pick-up lines (or if they are, I have missed the signals in my eagerness to get to the camembert). What they are talking about are programs that add extra capabilities to your WordPress site.
WordPress is like grown-up Lego. You have your core program, and then you add bits onto it to give it extra functions. These extra bits are called plugins.read more
Imagine that you spot someone interesting from across the room at a crowded networking event. With canape in hand, you start to make a beeline across the room to chat to them, only to have your way blocked by a friend who says, “Mate. I wouldn’t go and talk to that person. They can’t be trusted and are likely to rip you off.” Would you continue walking or go and talk to someone else?read more
When you buy a shiny new website, often your web designer fills it with demo data or example content just so you can see how your web pages would look when you add your words onto the page.
You then send through your copywritten pages to be uploaded onto your website to your web designer. Your website is assembled and then launched to much celebration, champagne and praise from your mum.read more
I love Wordfence to boost security on WordPress websites. It is a non-negotiable addition to every website we build because it works at helping to keep the bad guys out!
One of the features that we loved with Wordfence was the inclusion of a caching feature called Falcon. It sped up websites by between 30 to 50 times, without adding significant load to the server.read more