Changes to website code rarely make headlines and aren’t something that I normally talk about on my blog as they are more effective than Stilnox in inducing slumber. Website code is generally created by raging introverts fuelled by energy drinks using liquid cooled computers in darkened rooms. It is not inherently sexy or newsworthy, except when an icy blizzard of code is bearing down on small business websites, and my businesses need to know what is about to hit them.
The first 20 years of my career, I spent wearing corporate suits with super large shoulder pads, in a variety of corner offices with the title Human Resource/Employee Relations Director stencilled on the door. A number of times each year, a manager with their hair pulled into haystack-like tufts from frustration, would collapse into my office chair and demand that I do something about the knowledge black-hole employee in their team.
Unless your name is Kardashian or you are a millennial, you probably die a little inside whenever someone takes your photo, or try and escape the horror by suddenly needing to top up the potato salad at parties. You look back at your photos that some random or your beloved relative took, and all you can see are rampaging double chins, forced smiles and Trumpesque hairdos. No wonder when you are getting a new website done, and your web designer or copywriter says, “And of course you need to go and get some new headshots taken,” that you smile, nod and vow to blatantly ignore the suggestion.
WordPress powers 31.9% of all websites across the internet, owning nearly 60% of all the content management system websites. Over 600 new WordPress websites are launched each day across the world compared to just 170 per day for Squarespace. And yet, most business owners think that their WordPress website just is an elegant digital brochure sitting in a virtual rack that promotes their business for them when no one in the business is looking.
I shakily raised my arm to push the hostess call button above my airline seat. My face flamed with embarrassment as I squeaked out, “Could I please have a seatbelt extender.” I had spent 10 minutes struggling to get my lap band seatbelt connected, wriggling every...
One of the more challenging questions both small and large businesses face is whether to display their phone number on their website, and if so, which number should they use. Why you don’t want to include your phone number on your website There are a multitude of...
Would you leave your front door key under the mat or the pot plant by the door and expect not to be burgled? Burglars know that many people still make these mistakes, so the first thing they do when checking out a house is to see if they can find the key hidden near the door. Your WordPress website is the same. The most common username set by web designers who should know better is the default “admin.”
The Simplest Way You Can Personally Make a Difference to a Small Business: Run a Festival of High Fives
Is it just me, or does the world seem to be getting more filled with negativity and hate? Every time I turn on the news, or open my social media, I am bombarded with people ranting about this or that, or my feed is filled with stories of corruption and rampantly evil policies. I have been feeling myself spiralling down into despair and finding it harder to find the positives in what I do at times.
This Beginner’s Guide takes a deep dive into one of the most crucial online platforms that all small businesses need to explore, Google My Business.
A quick heads up: This is a very long blog post as there is a lot of information to cover, so you may want to bookmark this post and refer back to it as you go about setting up your listing.
A version of this article first appeared at the GoDaddy blog. If you run a small business website, data security is often the last thing you think about. After all, don’t hackers just target the big end of town? Here’s the bad news. Hackers actively target small...