Blog

General

How To Adult: The Ingrid Edition

Have you joined the KonMari movement yet? I am now one of “those” people who Origami’s their undies and who goes around patting their belongings looking for a spark of joy (or at least not rampant disgust). Read More
How-to-adult
Copywriting

Why Writing About Yourself is Like Applying Makeup Without a Mirror

I remember my first experience with lipstick. I was 3 and my best friend, Alison, and I had been left alone for a few minutes in my bathroom. We spotted my mother’s beautiful Helena Rubenstein’s Waterproof True Red in its gloriously shiny ribbed gold tube on our pink bathroom hand basin. Alison and I looked at each other for a second, giggled together in conspiratorial glee, and then decided to try putting it on. Read More
Why writing about yourself is hard
General

On Achieving 20-Year Goals

It was late 1998: The type of summer’s day when the song of cicadas are the loudest noises on the planet, and the heat makes every in-breath akin to gulping over-heated coffee. My tiny baby was asleep in the house, and I was using the few hours of her sleep to hit the ride-on mower and tame the overgrown grass on my ¾ acre property in the outskirts of Caboolture. Read More
20-year goals
Business Growth

Lessons Learned from 15 Years in Business

Fifteen years ago, on the 1st of December 2003, I opened the doors to my fledgling small business. Running a small business wasn’t something I grew up dreaming I would be doing. It isn’t something I discussed with my career counsellor (in my case an ancient nun with wobbly dentures who insisted on furtively passing me tattered brochures on becoming a teacher). Read More
Lessons learned from 15 years in small business
Small Business Websites

Common Website Problems: “This Page Can’t Load Google Maps Correctly”

If you have had your website for a few years, you tend not to pop in and visit it all that often. It’s a bit like a distant relative. You know that they’re there, and hope that everything is fine, but unless they make the front page of the local paper for breaking out of a nursing home to run away and become a groupie with Justin Bieber, you don’t think much else about it. However, ignoring your website does have a downside when technology changes and something breaks on your site. Read More
Common Website Problems: “This Page Can’t Load Google Maps Correctly”
Small Business Websites

YouTube Changes You Need to Know

Many small business owners like adding YouTube videos to their websites or blogs. Videos are great for engagement and are a fantastic way to share information and connect with your audience. The problem comes when the lovely YouTube video that you embedded into your site ends, and your potential clients are shown a stack of “related videos” as the final screen. Read More
YouTube Changes You Need to Know
Small Business Websites

Gutenberg Is Coming: What You Need To Do To Prepare

Changes to website code rarely make headlines and aren’t something that I normally talk about on my blog as they are more effective than Stilnox in inducing slumber. Website code is generally created by raging introverts fuelled by energy drinks using liquid cooled computers in darkened rooms. It is not inherently sexy or newsworthy, except when an icy blizzard of code is bearing down on small business websites, and my businesses need to know what is about to hit them. Read More
Gutenberg Is Coming: What You Need To Do To Prepare
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