Last week we looked at strategies to help you get better testimonials for your business. This week we look at the other side of the coin: how to GIVE better testimonials for individuals and businesses.
If you are asked to give someone a testimonial, or to write a testimonial for a business, your brain can go into paralysis mode. You say "sure" and then sit and stare at your computer for a while, your brain spinning, and not knowing where to start. You type in some words, and then delete them. Your brain draws a blank so you put off writing that testimonial for another day ... and another day. You really mean to write it, you just don't know how.
Testimonials are the secret sauce of all business marketing. If you have two products or services that you need to choose between, you generally pick the one with a glowing testimonial over the one with none. In many cases, you are happy to pay a higher rate just because you can see other people are satisfied with the product or service.
Why? Humans are social animals. Most of us want to know others have tried and been happy with a service or product before we are willing to put our hard-earned money on the line.
While the politicians debate about the words to describe our economy, the reality for most people and small businesses is that things are tough. As a result, people are changing their buying behaviour and many small businesses are hurting.
The Psychology of Threat
Psychologically, during periods of threat, people circle the wagons, bring their attention closer to home and home events, and focus more on the family, repelling outsiders.
During tough times, people spend on things to beautify their home, build their family, and invest in the future. They save their money for a rainy day, and use windfalls, such as tax refunds, to pay down debt rather than fritter away on consumer items.
Do you mind if we talk candidly about something that affects 80-95% of women and only 3% of men? (1) It is something that has implications so far-reaching that women should (and rarely do) have strategies in place to deal with the potential fallout before it happens.
Keeping your Facebook business page updated with content that your fans enjoy and engage with can be more challenging than wrestling a toddler into clothes after a bath
You may have Christmas and Mother's Day sorted, but after that, your well of marketing inspiration is dryer than the Birdsville hotel the day after the races.
If you run a small business that primarily looks after people in your town rather than internationally, you want your business to appear high up in Google (... Bing, Yahoo etc.) search results when someone types in your town and your service.
This is termed local search and there are some SEO tweaks that even the smallest business with no more computer skills than the ability to type their name into the search box of Google, can do to help improve their local search results.
In this article, we will be looking at just one of the free tools you can use to create a brilliant Facebook cover photo; give you 15 great ideas of what to put on your cover, and share some practical tips on how to get the best results from your Facebook cover photo.
When you are a small business trying to grapple with Facebook marketing, it can be tricky working out exactly what to do.
If you are like most business owners, you just grab a photo that looks about right; upload it to the cover area; move it round a bit to try and make it look good while hoping for the best; click save and then move onto the next job that has to be done.
LinkedIn is one of the core ways for people connect in business, but for many people it is simply yet another social media presence that has to be managed. This means that LinkedIn profiles are often put together in a way that fail to deliver results.
We regularly polish our client's LinkedIn profiles as part of their social media management, to deliver better results for their B2B networking.
Here are 10 of our Favourite LinkedIn Profile Tips and Tricks to help you create a more effective profile.
Most websites leave the contact us page to their web person. After all, isn't it just your business name and a contact form?
Not so fast! The least exciting page on a website is like a dirty great digital Wall of China.
On one side of the digital divide is your prospect, wondering whether or not to get in touch with you for a quote. One the other side, you are sitting at your office desk, hoping for a call from someone new. The only thing keeping you apart is your contact us page.
You have finally made it! You have bought a property for your business; you have been comfortably trading for a while; you regularly make payments ... and then all of a sudden you discover you don't own your property. That the person who handled the sale registered the property in their name and they have decided to claim it and sell it on to someone else.
Sound far-fetched, or the stuff of those trashy tabloid Current Affairs shows? It happens every day in thousands of businesses around the world - but the only thing is that it happens with virtual real estate and not bricks and mortar. We often see it when our clients come to us to update their web copy or build a new website for them.