ONLINE MARKETINGTips & Ideas on How to Grow Your Business Using Online Marketing
We are suckers for productivity hacks. Show us some technology that will shave a few minutes off something that we have to do, and we will be downloading and logging in almost as fast as our sprint to our coffee machine for our first coffee of the day.
Here are 26 of the programs our team couldn’t live without. Some are web apps, some are programs, some are extensions and some have smartphone apps to go with them. All are budget friendly (most have free options), and are perfect for small businesses.read more
Have you ever wondered how some people seem to have a photo of their smiling face follow their presence around the web when they publish blogs, comment on websites or appear in social media? It isn’t some super tricky IT code – they simply use a free program called Gravatar.read more
Mention the words “graphic design” to many small business owners and you will often see them wince or run away screaming. They may have tried to DIY designs and failed dismally after forking out hundreds of dollars per year on premium products like Photoshop. They end up paying professional designers every time they need to create even the smallest day-to-day images for them.
What if we told you there was a way to design your own images and graphics that is easy, user friendly, best of all it’s free?read more
As our office is currently in the midst of renovations a lot of our focus has been on packing and storage. Because we have storage on the brain, it made sense that today’s Beginner Guide focusses on one of the biggest cloud-based storage systems – Dropbox.
Today’s Beginners Guide is on Dropbox, a favourite program of ours when it comes to collaboration and data storage.read more
Welcome back to our Beginner’s Guide series. This is part 2 of the series to help you quickly get up to speed with some tools to help you build your business.
Today we’re exploring a great tool for staying on top of your industry and finding useful content to share with your clients … Feedly.read more
Unsolicited emails are the scourge of every business owner’s existence. But what about unsolicited emails that sound vaguely legitimate as they talk about your SEO or your marketing? Should you ignore them? Respond to them with a “no thanks” or take them up on their offer?
Here’s a quick run through of some of the many emails that you can happily delete.read more
Some of our most popular blog posts are where we share simple “How to Guides”. This is the first in a series of posts to help you upskill and become familiar with some of our favourite tools that you can use to help you build your business in 2018.
Today, we explore one of our essential business tools – Buffer!read more
Video marketing is the growing wave for marketing your small business. Why? Consumers have shifted how they engage with information. People want to watch rather than read.
Some quick stats:
• YouTube had 15,600,000 Unique Australian Visitors in August 2017
• The top 10 video creators on Facebook received 15.6 billion views in August alone
Last week, a new piece of legislation slipped almost unnoticed into the Australian business world, barely causing a ripple of consternation in the small business pool of day to day busyness.
Just another piece of legislation, but with huge potential consequences. When the Act kicks into effect somewhere in the next 12 months, Australia will have some of the strictest data breach disclosure requirements in the world.
Small businesses need to get across what this act means and start putting in place procedures, risk mitigation strategies and support teams to help manage their obligations under the Act.read more
In the race to get their business up and their marketing out in front of people, many Australian small business owners don’t realise they are breaking a long-standing piece of law – the Spam Act of 2003.
The Spam Act is piece of legislation that has become like a distant uncool relative: The one who only gets remembered when they turn up uninvited at a party and demands to know where their invitation is. Unfortunately, it is routinely forgotten when training start-ups and new businesses about their roles and responsibilities.read more
Social media has its place as a way of connecting and marketing to your clients. However, with the rapid changes to the social media platforms and all the filters they put in the way of people seeing your content, the most effective way to stay connected is through an email newsletter.read more
2016 is the year that live broadcasting went mainstream.
Social media and other platforms have been dancing around broadcasting live for years (e.g. Google Hangouts and YouTube Live).
Webinars are still going strong on sites such as Zoom and GoToWebinar.
And last year we saw a whole raft of new players hit the market with Periscope, Meerkat and Blab all staking their virtual claim to doing things live.read more
Business owners fight hard to get every individual subscriber onto their email list. They create fantastic opt-in products, send brilliant information and watch their subscriber rates like hawks.
The only trouble is that many businesses are actively throwing away 30% of their subscribers each year, without even realising it.
Every year, over 30% of people change their email address. If someone is on your list and they have changed their details, what will they do?read more
When we talk about social media, Facebook is the behemoth that automatically springs to mind. Facebook is big. Really big. Humongously big.
How big? The population of Facebook is over 44 times the entire population of Australia. And therein lies the problem. Most stats about Facebook are designed for USA based businesses.
I have gathered the best of relevant stats for Australian small businesses and put them into one infographic to help give useful information to small businesses.read more
We all get them. Those connection requests from LinkedIn and those new people who follow you on Twitter. But what do you do with the requests? Should you automatically connect or follow back? What’s the social media etiquette? After all, they like you!
Hold your horses pilgrim. We need to have a chat about stranger danger. You know those lectures you give your kids about chatting to strangers on the net? You need to sit yourself down and have a serious talk to yourself about chatting to strangers.read more
In the past few years all the attention has been turned on social media as a marketing channel. Facebook, Twitter, LinkedIn, Periscope and other social media have gained the lion’s share of small business time and attention.
Why? Because that’s where potential customers hang out.
However, the chase for likes, retweets and reach has meant that many small businesses have pushed aside one of the most bankable forms of business marketing. Their email list!read more
Ask me my idea of hell and interminable PowerPoint presentations feature strongly. The teeny tiny fonts. The thousands of bullet points. The inexplicable “swooshing noises” when slides gallop across the screen before coming to a surprised halt.
I am still in post PowerPoint therapy after decades in corporate land, so why am I talking about a social media site that is built on the bones of dead presentations?read more
In this article, we will be looking at just one of the free tools you can use to create a brilliant Facebook cover photo; give you 15 great ideas of what to put on your cover, and share some practical tips on how to get the best results from your Facebook cover photo.
When you are a small business trying to grapple with Facebook marketing, it can be tricky working out exactly what to do.
If you are like most business owners, you just grab a photo that looks about right; upload it to the cover area; move it round a bit to try and make it look good while hoping for the best; click save and then move onto the next job that has to be done.read more
LinkedIn is one of the core ways for people connect in business, but for many people it is simply yet another social media presence that has to be managed. This means that LinkedIn profiles are often put together in a way that fail to deliver results.
We regularly polish our client’s LinkedIn profiles as part of their social media management, to deliver better results for their B2B networking.
Here are 10 of our Favourite LinkedIn Profile Tips and Tricks to help you create a more effective profile.read more