Technology changes direction faster than a kid trying to choose a flavour in an ice-cream parlour. The challenge is that we can all get stuck with thinking, “this is what has always happened for our business, and this is what needs to stay.” In organizational culture,...
I had been very overweight all my life and naturally gravitated to being the person taking the photos rather than the person being in the photos. I never had to say anything – I just held up my camera and people naturally assumed their positions for the photo....
Unless your name is Kardashian or you are a millennial, you probably die a little inside whenever someone takes your photo, or try and escape the horror by suddenly needing to top up the potato salad at parties. You look back at your photos that some random or your beloved relative took, and all you can see are rampaging double chins, forced smiles and Trumpesque hairdos. No wonder when you are getting a new website done, and your web designer or copywriter says, “And of course you need to go and get some new headshots taken,” that you smile, nod and vow to blatantly ignore the suggestion.
This Beginner’s Guide takes a deep dive into one of the most crucial online platforms that all small businesses need to explore, Google My Business.
A quick heads up: This is a very long blog post as there is a lot of information to cover, so you may want to bookmark this post and refer back to it as you go about setting up your listing.
We are suckers for productivity hacks. Show us some technology that will shave a few minutes off something that we have to do, and we will be downloading and logging in almost as fast as our sprint to our coffee machine for our first coffee of the day.
Here are 26 of the programs our team couldn’t live without. Some are web apps, some are programs, some are extensions and some have smartphone apps to go with them. All are budget friendly (most have free options), and are perfect for small businesses.
Have you ever wondered how some people seem to have a photo of their smiling face follow their presence around the web when they publish blogs, comment on websites or appear in social media? It isn’t some super tricky IT code – they simply use a free program called Gravatar.
Mention the words “graphic design” to many small business owners and you will often see them wince or run away screaming. They may have tried to DIY designs and failed dismally after forking out hundreds of dollars per year on premium products like Photoshop. They end up paying professional designers every time they need to create even the smallest day-to-day images for them.
What if we told you there was a way to design your own images and graphics that is easy, user friendly, best of all it’s free?
As our office is currently in the midst of renovations a lot of our focus has been on packing and storage. Because we have storage on the brain, it made sense that today’s Beginner Guide focusses on one of the biggest cloud-based storage systems – Dropbox.
Today’s Beginners Guide is on Dropbox, a favourite program of ours when it comes to collaboration and data storage.
Welcome back to our Beginner’s Guide series. This is part 2 of the series to help you quickly get up to speed with some tools to help you build your business.
Today we’re exploring a great tool for staying on top of your industry and finding useful content to share with your clients … Feedly.
Unsolicited emails are the scourge of every business owner’s existence. But what about unsolicited emails that sound vaguely legitimate as they talk about your SEO or your marketing? Should you ignore them? Respond to them with a “no thanks” or take them up on their offer?
Here’s a quick run through of some of the many emails that you can happily delete.
Some of our most popular blog posts are where we share simple “How to Guides”. This is the first in a series of posts to help you upskill and become familiar with some of our favourite tools that you can use to help you build your business in 2018.
Today, we explore one of our essential business tools – Buffer!
Video marketing is the growing wave for marketing your small business. Why? Consumers have shifted how they engage with information. People want to watch rather than read.
Some quick stats:
• YouTube had 15,600,000 Unique Australian Visitors in August 2017
• The top 10 video creators on Facebook received 15.6 billion views in August alone
Last week, a new piece of legislation slipped almost unnoticed into the Australian business world, barely causing a ripple of consternation in the small business pool of day to day busyness.
Just another piece of legislation, but with huge potential consequences. When the Act kicks into effect somewhere in the next 12 months, Australia will have some of the strictest data breach disclosure requirements in the world.
Small businesses need to get across what this act means and start putting in place procedures, risk mitigation strategies and support teams to help manage their obligations under the Act.
In the race to get their business up and their content marketing out in front of people, many Australian small business owners don’t realise they are breaking a long-standing piece of law – the Spam Act of 2003. The Spam Act is piece of legislation that has become...
Social media has its place as a way of connecting and marketing to your clients. However, with the rapid changes to the social media platforms and all the filters they put in the way of people seeing your content, the most effective way to stay connected is by content...
2016 is the year that live broadcasting went mainstream as a social media strategy. Social media and other platforms have been dancing around broadcasting live for years (e.g. Google Hangouts and YouTube Live). Webinars are still going strong on sites such as Zoom and...
Business owners fight hard to get every individual subscriber onto their email list. They create fantastic opt-in products, send brilliant information and watch their subscriber rates like hawks. The only trouble is that many businesses are actively throwing away 30%...
We all get them. Those connection requests from LinkedIn and those new people who follow you on Twitter. But what do you do with the requests? Should you automatically connect or follow back? What’s the social media etiquette? After all, they like you!
Hold your horses pilgrim. We need to have a chat about stranger danger. You know those lectures you give your kids about chatting to strangers on the net? You need to sit yourself down and have a serious talk to yourself about chatting to strangers.
In the past few years all the attention has been turned on social media as a marketing channel. Facebook, Twitter, LinkedIn, Periscope and other social media have gained the lion’s share of small business time and attention.
Why? Because that’s where potential customers hang out.
However, the chase for likes, retweets and reach has meant that many small businesses have pushed aside one of the most bankable forms of business marketing. Their email list!
Ask me my idea of hell and interminable PowerPoint presentations feature strongly. The teeny tiny fonts. The thousands of bullet points. The inexplicable “swooshing noises” when slides gallop across the screen before coming to a surprised halt.
I am still in post PowerPoint therapy after decades in corporate land, so why am I talking about a social media site that is built on the bones of dead presentations?