If you blog for your business, you know that each blog post takes way more time than you care to admit to plan, research, write, edit, format, upload and publish. This doesn't take into account all the popping back in to fix the typos you swore that weren't there...
Imagine for a moment, that you walk into an unfamiliar supermarket looking to buy toilet paper (because, after all, that is one of the hottest grocery items in this COVID world). However, this supermarket has put things on their shelves in whatever order they are sent...
The first 20 years of my career, I spent wearing corporate suits with super large shoulder pads, in a variety of corner offices with the title Human Resource/Employee Relations Director stencilled on the door. A number of times each year, a manager with their hair pulled into haystack-like tufts from frustration, would collapse into my office chair and demand that I do something about the knowledge black-hole employee in their team.
“And of course I want a blog on my new website, although I am not really sure what I will put in it”.
When you are building a website, whether or not to add a blog is often up for debate. People are interested in the idea, they know Google generally likes fresh blog posts, but the logistics can be a bit on the vague side. Before you sign-off on adding a blog, here are the pros and cons of blogging for your business.
Have you ever wondered why businesses are nagged, pushed and generally lectured about the importance of blogging for their business? Have you wondered if blogging and content marketing makes a difference, or if it is a waste of time for trades or service businesses? Does blogging actually deliver increased traffic to your website and clients to your business?
What if you are interested in blogging, but think your business is a little bit boring and you simply can’t figure out what to write that people would be interested in reading? Sound familiar?
Most small business owners open their computer each day, stare at the blank screen and search for inspiration for their Facebook content marketing before getting distracted with cat videos and Candy Crush invitations. I have to tell you “Ain’t nobody got time for that!”
I am not a natural chef. Come dinner time and you will often find me staring blankly into a cupboard wondering what MasterChef meal can be made from a tin of anchovies circa 1980, a jar of capers and a bottle of red cordial. My cooking life is a permanent mystery box, with the results definitely on the mysterious end of the spectrum.
However, I adore cookbooks. I look in awe at all of those sumptuous pictures and enticing recipes, vowing to pick up the ingredients at the next shopping expedition, only to forget to add them to my list in my race to get around the shops in 3 minutes flat.
Content marketing is hip right now. It’s so hip that I feel like I should be wearing a massive beard while sipping a single origin blend coffee from an obscure African country out of a mason jar.
What is content marketing? It is where you sneak up on customers and confuse the heck out of them by giving them helpful information, amazing tips and incredibly useful content without charging them for it. It is where we DON’T TALK ABOUT THE SALE.
Keeping your Facebook business page updated with content that your fans enjoy and engage with can be more challenging than wrestling a toddler into clothes after a bath
You may have Christmas and Mother’s Day sorted, but after that, your well of marketing inspiration is dryer than the Birdsville hotel the day after the races.
I get it. You are busy trying to deliver your key services for your business and the last thing on your mind is “doing” Facebook for your business on top of everything else. It always seems so complicated and time consuming!
What if I told you that you only need a maximum of 5 minutes a day to get your Facebook content sorted? Of course, like everything in marketing if you spend heaps more time and money you will get better results. However, this strategy is sort of like the “4 Ingredients” version of Facebook content marketing. It isn’t fancy – but it gets the job done.