At the beginning of each year, one of the regular website tasks is to update your copyright notice in your footer. But what is a copyright notice, and why do you need one on your small business website? Websites & Copyright Law in Australia I need to kick this off...
If you blog for your business, you know that each blog post takes way more time than you care to admit to plan, research, write, edit, format, upload and publish. This doesn't take into account all the popping back in to fix the typos you swore that weren't there...
Imagine for a moment, that you walk into an unfamiliar supermarket looking to buy toilet paper (because, after all, that is one of the hottest grocery items in this COVID world). However, this supermarket has put things on their shelves in whatever order they are sent...
There are two extreme types of business owners when it comes to domain names. The domain name minimalists own the domain name that they are trading under, and that’s it. Then you have domain name collectors. They have a collection of domain names, often scattered...
What do Rocky and Bullwinkle have to do you with your website? People of a certain age will remember the cartoon The Rocky and Bullwinkle Show. (“Hey Rocky – Watch me pull a rabbit out of a hat!”) Mr Peabody and Sherman in that cartoon series had a time-travelling...
It was 4 am when the first message arrived. “Did you authorise $173.50 from card ending 2222 for a purchase from Sunshine Ltd in Hong Kong? Reply Y or N.” I have a nightly scheduled Do Not Disturb setting on my phone, so the message slid silently into my message box...
Use video in your marketing? Here’s how to add captions for all the main social media channels.
You have a shiny new website as exciting as a new car. It’s full of the wonderful new car smell, and your hopes and dreams for your business future. But like a new car, websites take care, maintenance and occasional repair when things go pear-shaped. But how do you...
Unless your name is Kardashian or you are a millennial, you probably die a little inside whenever someone takes your photo, or try and escape the horror by suddenly needing to top up the potato salad at parties. You look back at your photos that some random or your beloved relative took, and all you can see are rampaging double chins, forced smiles and Trumpesque hairdos. No wonder when you are getting a new website done, and your web designer or copywriter says, “And of course you need to go and get some new headshots taken,” that you smile, nod and vow to blatantly ignore the suggestion.
This Beginner’s Guide takes a deep dive into one of the most crucial online platforms that all small businesses need to explore, Google My Business.
A quick heads up: This is a very long blog post as there is a lot of information to cover, so you may want to bookmark this post and refer back to it as you go about setting up your listing.
“And of course I want a blog on my new website, although I am not really sure what I will put in it”.
When you are building a website, whether or not to add a blog is often up for debate. People are interested in the idea, they know Google generally likes fresh blog posts, but the logistics can be a bit on the vague side. Before you sign-off on adding a blog, here are the pros and cons of blogging for your business.
Have you ever wondered how some people seem to have a photo of their smiling face follow their presence around the web when they publish blogs, comment on websites or appear in social media? It isn’t some super tricky IT code – they simply use a free program called Gravatar.
Mention the words “graphic design” to many small business owners and you will often see them wince or run away screaming. They may have tried to DIY designs and failed dismally after forking out hundreds of dollars per year on premium products like Photoshop. They end up paying professional designers every time they need to create even the smallest day-to-day images for them.
What if we told you there was a way to design your own images and graphics that is easy, user friendly, best of all it’s free?
Today’s Beginner’s Guide is Grammarly, an essential program in our office for anything related to writing. It is one of our drop-dead essential programs in the office and is one of the first things we install on all new computers.
As our office is currently in the midst of renovations a lot of our focus has been on packing and storage. Because we have storage on the brain, it made sense that today’s Beginner Guide focusses on one of the biggest cloud-based storage systems – Dropbox.
Today’s Beginners Guide is on Dropbox, a favourite program of ours when it comes to collaboration and data storage.
Welcome back to our Beginner’s Guide series. This is part 2 of the series to help you quickly get up to speed with some tools to help you build your business.
Today we’re exploring a great tool for staying on top of your industry and finding useful content to share with your clients … Feedly.
Some of our most popular blog posts are where we share simple “How to Guides”. This is the first in a series of posts to help you upskill and become familiar with some of our favourite tools that you can use to help you build your business in 2018.
Today, we explore one of our essential business tools – Buffer!
Video marketing is the growing wave for marketing your small business. Why? Consumers have shifted how they engage with information. People want to watch rather than read.
Some quick stats:
• YouTube had 15,600,000 Unique Australian Visitors in August 2017
• The top 10 video creators on Facebook received 15.6 billion views in August alone
Social media has its place as a way of connecting and marketing to your clients. However, with the rapid changes to the social media platforms and all the filters they put in the way of people seeing your content, the most effective way to stay connected is by content...
Ask me my idea of hell and interminable PowerPoint presentations feature strongly. The teeny tiny fonts. The thousands of bullet points. The inexplicable “swooshing noises” when slides gallop across the screen before coming to a surprised halt.
I am still in post PowerPoint therapy after decades in corporate land, so why am I talking about a social media site that is built on the bones of dead presentations?