Beginner's GuidesEvery expert was once a beginner
You have a shiny new website as exciting as a new car. It’s full of the wonderful new car smell, and your hopes and dreams for your business future. But like a new car, websites take care, maintenance and occasional repair when things go pear-shaped. But how do you...read more
Unless your name is Kardashian or you are a millennial, you probably die a little inside whenever someone takes your photo, or try and escape the horror by suddenly needing to top up the potato salad at parties. You look back at your photos that some random or your beloved relative took, and all you can see are rampaging double chins, forced smiles and Trumpesque hairdos. No wonder when you are getting a new website done, and your web designer or copywriter says, “And of course you need to go and get some new headshots taken,” that you smile, nod and vow to blatantly ignore the suggestion.read more
Would you leave your front door key under the mat or the pot plant by the door and expect not to be burgled? Burglars know that many people still make these mistakes, so the first thing they do when checking out a house is to see if they can find the key hidden near the door. Your WordPress website is the same. The most common username set by web designers who should know better is the default “admin.”read more
This Beginner’s Guide takes a deep dive into one of the most crucial online platforms that all small businesses need to explore, Google My Business.
A quick heads up: This is a very long blog post as there is a lot of information to cover, so you may want to bookmark this post and refer back to it as you go about setting up your listing.read more
“And of course I want a blog on my new website, although I am not really sure what I will put in it”.
When you are building a website, whether or not to add a blog is often up for debate. People are interested in the idea, they know Google generally likes fresh blog posts, but the logistics can be a bit on the vague side. Before you sign-off on adding a blog, here are the pros and cons of blogging for your business.read more
Have you ever wondered how some people seem to have a photo of their smiling face follow their presence around the web when they publish blogs, comment on websites or appear in social media? It isn’t some super tricky IT code – they simply use a free program called Gravatar.read more
Mention the words “graphic design” to many small business owners and you will often see them wince or run away screaming. They may have tried to DIY designs and failed dismally after forking out hundreds of dollars per year on premium products like Photoshop. They end up paying professional designers every time they need to create even the smallest day-to-day images for them.
What if we told you there was a way to design your own images and graphics that is easy, user friendly, best of all it’s free?read more
Today’s Beginner’s Guide is Grammarly, an essential program in our office for anything related to writing. It is one of our drop-dead essential programs in the office and is one of the first things we install on all new computers.read more
As our office is currently in the midst of renovations a lot of our focus has been on packing and storage. Because we have storage on the brain, it made sense that today’s Beginner Guide focusses on one of the biggest cloud-based storage systems – Dropbox.
Today’s Beginners Guide is on Dropbox, a favourite program of ours when it comes to collaboration and data storage.read more
Welcome back to our Beginner’s Guide series. This is part 2 of the series to help you quickly get up to speed with some tools to help you build your business.
Today we’re exploring a great tool for staying on top of your industry and finding useful content to share with your clients … Feedly.read more
Some of our most popular blog posts are where we share simple “How to Guides”. This is the first in a series of posts to help you upskill and become familiar with some of our favourite tools that you can use to help you build your business in 2018.
Today, we explore one of our essential business tools – Buffer!read more
Video marketing is the growing wave for marketing your small business. Why? Consumers have shifted how they engage with information. People want to watch rather than read.
Some quick stats:
• YouTube had 15,600,000 Unique Australian Visitors in August 2017
• The top 10 video creators on Facebook received 15.6 billion views in August alone
Social media has its place as a way of connecting and marketing to your clients. However, with the rapid changes to the social media platforms and all the filters they put in the way of people seeing your content, the most effective way to stay connected is through an email newsletter.read more
Ask me my idea of hell and interminable PowerPoint presentations feature strongly. The teeny tiny fonts. The thousands of bullet points. The inexplicable “swooshing noises” when slides gallop across the screen before coming to a surprised halt.
I am still in post PowerPoint therapy after decades in corporate land, so why am I talking about a social media site that is built on the bones of dead presentations?read more