I remember my first experience with lipstick. I was 3 and my best friend, Alison, and I had been left alone for a few minutes in my bathroom. We spotted my mother’s beautiful Helena Rubenstein’s Waterproof True Red in its gloriously shiny ribbed gold tube on our pink bathroom hand basin. Alison and I looked at each other for a second, giggled together in conspiratorial glee, and then decided to try putting it on.
It was late 1998: The type of summer’s day when the song of cicadas are the loudest noises on the planet, and the heat makes every in-breath akin to gulping over-heated coffee. My tiny baby was asleep in the house, and I was using the few hours of her sleep to hit the ride-on mower and tame the overgrown grass on my ¾ acre property in the outskirts of Caboolture.
Fifteen years ago, on the 1st of December 2003, I opened the doors to my fledgling small business. Running a small business wasn’t something I grew up dreaming I would be doing. It isn’t something I discussed with my career counsellor (in my case an ancient nun with wobbly dentures who insisted on furtively passing me tattered brochures on becoming a teacher).
If you have had your website for a few years, you tend not to pop in and visit it all that often. It’s a bit like a distant relative. You know that they’re there, and hope that everything is fine, but unless they make the front page of the local paper for breaking out of a nursing home to run away and become a groupie with Justin Bieber, you don’t think much else about it. However, ignoring your website does have a downside when technology changes and something breaks on your site.