SPEAKING & EVENTSLooking for an engaging, content-rich and thought provoking speaker? Hire Ingrid Moyle to speak at your next event or conference.
Popular Keynote Speeches
Ingrid Moyle is a highly engaging, content-rich and thought provoking speaker, MC and facilitator. She regularly presents to Chambers of Commerce and business networking groups on the most important elements, trends and strategies involved in using the power of words to grow their business.
Content Creation 101: How To Never Be Stuck With What To Say or Share About Your Business
Traditional marketing is dead. Consumers have finely tuned radars that tune out marketing messages in a split second. What they are looking for is information and they want it NOW! Enter the world of content marketing.
Content marketing is the art of communicating without selling. It is where a business creates, curates and shares valuable and relevant information in their blog, on social media and on other people’s websites as a way of attracting and retaining clients. And the best bit – small businesses can excel at it!
But how do you come up with content when you are not great at writing, don’t have a marketing team behind you and are flat to the boards simply running your business?
During this session you will discover how to use the 5 Main Content Groups and how you can leverage them through free online tools so you create a strong, engaging digital presence (… and still have a life).
In this session you’ll learn how to:
- Discover the needs your clients desperately want to fill.
- Find out what content works and what falls flat (before you waste time creating it).
- Create an easy-as-pie content calendar to keep you on track.
- Use simple tools to automate and streamline your process of sharing your content on social media.
Testimonials Made Easy – The Ultimate in Free Marketing
Testimonials are some of the most powerfully persuasive tools on the planet, yet many business owners struggle with finding the right way to ask for them from their clients.
In this session you’ll:
- Understand the psychology behind testimonials and why they are so persuasive to buying behaviour
- Discover the secret questions to ask to gain the most powerful testimonials
- Explore the critical rules for every testimonial – break even one of these rules and you could end up in hot water
- Walk away with 7 simple techniques – all designed to make testimonial gathering a breeze
- Find out what to do when the client won’t give you a testimonial for a killer project you have completed
How to Write Compelling Web Copy
The one skill you need above all others in business is the ability persuade people to buy your goods or services. But how do you do that in a way that doesn’t make you feel sleazy or want to offer a set of steak knives with your services? At this event, you will be taken on a journey into the copywriter’s cave, to help you discover the power of words to influence behaviour, build sales and create more productive work environments.
Copywriting expert Ingrid Moyle will share practical tips on how to power-up your words, as well as explore some of the latest neuromarketing research that sheds light on what makes people buy. And the best bit … these tips are simple, easy to apply and can be put in place in your business today!
Imagine being able to grab attention in a cluttered market, to confidently demonstrate your value to potential customers, as well as knowing how to implement the most potent form of marketing that is free and that almost no-one does well that hasn’t been trained. You will discover all this and much more at this fast-paced event.
What You’ll Discover:
- What REALLY makes you unique
- How to remove objections and build your credibility
- The 10 second test that tells you why you are attracting the clients you are (and what to do about the results)
- The easy way to create killer headlines
The one skill you need above all others in business is the ability persuade people to buy your goods or services. But how do you do that in a way that doesn’t make you feel sleazy or want to offer a set of steak knives with your services?
At this event, you will discover strategies to engage clients and increase sales. Digital Marketer and Chief Word Wizard Ingrid Moyle, will share practical tips on how to boost conversions on your website, as well as explore some of the latest neuromarketing research that sheds light on what makes people buy. And the best bit … these tips are simple, easy to apply and can be put in place in your business today!
What You’ll Discover:
- The 5 key questions everyone asks about your business before they even contact you (and how to know if you are turning people away before you have even spoken with them)
- Why Google’s searches are similar sending a vision impaired person out to shop for trousers for you
- Tips to find if your content is fresh or on the nose
- Strategies to build trust & remove risk
- The most common mistake most people make on their websites